Lead Strategic Relations, Brand Management & Marketing, THE BRIJ

Key Responsibilities

1. Strategic Relations & Partnerships

• Develop and execute a strategic partnerships roadmap aligned with THE BRIJs mission, programme priorities, and growth plans.
• Build and nurture long-term relationships with:

Government bodies and cultural ministries

Corporate sponsors and CSR leaders

Philanthropists, foundations, and donors

National and international cultural institutions, festivals, and networks

• Represent THE BRIJs at high-level meetings, conferences, cultural forums, and diplomatic engagements.
• Collaborate closely with fundraising, programming, and leadership teams to unlock strategic value from partnerships beyond funding.

2. Brand Strategy & Stewardship

• Define and evolve the organisation’s brand architecture, voice, values, and visual identity in line with organisational vision.
• Ensure brand consistency across all internal and external touchpoints including festivals, publications, digital platforms, partnerships, and physical spaces.
• Act as brand custodian, ensuring alignment between artistic integrity, public messaging, and institutional reputation.
• Guide rebranding, sub-branding, and special initiatives as required.

3. Marketing & Audience Development. Lead the development and execution of comprehensive, integrated marketing strategies for:

• THE BRIJ and associated initiatives
• Year-round programmes, residencies, grants, and knowledge initiatives
• Publications, digital content, and educational initiatives
• Oversee digital marketing, content strategy, media campaigns, and audience outreach across platforms.
• Use data, research, and insights to enhance audience segmentation, reach, engagement, and retention.
• Collaborate with programming and curatorial teams to translate artistic vision into compelling public narratives.

4. Fundraising

• Develop and drive a strategic fundraising framework aligned with the Foundation’s mission, programmes, and long-term growth objectives.
• Lead donor and sponsor engagement, including corporates, philanthropists, foundations, embassies, and international agencies, to secure sustained financial support.
• Create compelling partnership and funding propositions, negotiate multiyear partnerships, and manage sponsor deliverables.
• Ensure effective stewardship through clear impact reporting, visibility, and relationship management to strengthen long-term donor confidence.

5. Communications & Media Relations

• Provide strategic oversight of external and internal communications, including PR, media relations, and crisis communication.
• Cultivate strong relationships with national and international media, editors, cultural journalists, and opinion leaders.
• Oversee press releases, interviews, opinion pieces, speeches, and leadership communications.
• Ensure clarity, credibility, and consistency in all public-facing communications.

6. Budgeting & Governance Support

• Develop and manage annual budgets for brand, marketing, communications, and partnership initiatives.
• Ensure cost-effectiveness, transparency, and alignment with organisational priorities.
• Support leadership in board presentations, impact reporting, and strategic reviews related to brand and outreach.