Lead - Strategic Initiatives & Key Accounts

Role Purpose:

This role is responsible for building and monetizing new, non-traditional revenue streams for the organization's India business. It operates parallel to the existing RSM function and is pan-India in scope, cutting across regions.

Job Function:

New Business and Revenue Innovation:

• Identify, conceptualize, and drive new sales-led revenue opportunities beyond traditional cinema advertising.

Design Partnership Frameworks that go beyond media buys, including:

• Cinema naming rights and long-term venue partnerships
• Product and brand integrations within the cinema environment
• Sponsored trailer blocks and ad segments
• Seat branding, auditorium takeovers, and immersive brand zones
• Co-created IPs, events, and premium sponsorship opportunities

Partnership Development:

• Pitch end-to-end partnership ideas to national and large regional brands across categories.
• Engage with senior brand marketers, media heads, and agency leadership to close high-value, long-term partnerships.
• Build strategic alliances that position the organization as a premium experiential media platform, not just an advertising medium.

Sales Enablement:

• Create compelling sales narratives, decks, and presentations for bespoke opportunities.

Cross-Functional Collaboration:

• Collaborate with internal stakeholders (marketing, operations, programming, finance) to convert ideas into executable, scalable solutions.

Revenue Ownership and Governance:

• Own targets specific to special projects and innovations.
• Build and manage a healthy pipeline.

Job Dimensions (Budget Ownership):

• Advertising Sales Revenue
• Bulk Booking Sales Revenue
• Team Revenue Management
• Partnerships, Sponsorships & Tie-ups

Level of Interaction:

Internal

• HOD/GM Sales
• Inter-departmental interactions
• Intra-team interactions

External

• Strong idea-pitching and storytelling ability — comfortable selling concepts, not just products

Level of Communication:

• Basic communication
• Efficient and clear information exchange
• Collaborative problem-solving
• Negotiation and influencing others
• High-level messaging capable of influencing the direction of a company or group of companies

Position Profile: 12–15 years of experience in new business development, partnerships, brand solutions, and experiential marketing

• 12–15 years of overall experience
• Certification: Not applicable
• Language: English & Hindi
• Age: 33–40
• Education: MBA (Full time)
• Highly extroverted, confident, and persuasive; thrives in senior-level conversations
• Entrepreneurial mindset with a hunter mentality for new revenue