Lead - Social Media & Content Marketing

Role: Lead - Social Media & Content Marketing

Job Level/ Designation: M3

Function / Department: Marketing

Location: Mumbai Corp Office

Job Purpose: To manage social media, content and Influencer marketing, tracking and insights responsibilities for Brand Vi and own the online presence and reputation of Vodafone Idea Ltd.

Key Result Areas/Accountabilities:

- Implement the social media mandate and overall management of social, content and advocacy for Brand Vi

- Manage the channel-first social strategy that fosters engagement, advocacy, and community among audience

- Define content frameworks that drive consistency while encouraging experimentation and bold creativity

- Drive engagement and build affinity especially among the youth through content approach, campaign development and amplification through strong partnerships.

- Drive creator-led advocacy by collaborating with YouTube/Instagram creators & IPs that influence category consumption

- Partner closely with Brand, Product, Media, PR and Digital teams at corporate and circle levels to champion the role of social as a brand relevance impacting lever

- Build Vis role within Indias pop-culture ecosystem through real-time, reactive, and creator-collaborative content

- Lead always-on social listening to respond with agility and cultural fluency.

- Manage the in-house social media command centre, the MILL and build it into a best-in-class outfit, using leading edge tools and extracting relevant insights to build SOV, engagement and actionable insights for the business.

- Use insights on culture, audience insights, and platform signals to inform creative decisions

- Stay ahead of whats shaping culture - genres, films, artists, memes, subcultures, and make the brand a relevant voice in them

- Drive buzz and positive sentiments for the brand by creating content within the brand framework

- Shape a tentpole calendar that champions key cultural moments and builds ownable brand IPs

- Conceptualize and launch recurring content franchises that build habit and deepen brand recall including social leg of all Brand campaigns

- Drive & monitor measurement systems tied to brand love, positive engagement, influence, and community health

- Build and execute social media leg of all campaigns, all year round

- Manage budgets, agency relationships, and creative production pipelines end-to-end

- Collaborate with industry partners Facebook, Google, Twitter etc to explore new opportunities and deliver efficient social media campaign and industry-first experiences to the consumers

Core Competencies, Knowledge, Experience:

- Leading-edge understanding of how various content, social media and its various platforms, influencers and partners work and how they are evolving.

- Requisite skills on new social media tools and processes related to tracking of sentiment and skills on how to improve them.

- Ability to grasp brand guidelines and brand ethos

- Comprehensive hold on subject to be able to present findings to senior management and have independent discussions with various functions and their leads

- Ability to collaborate with multiple CFTs at the same time

- Experience of 8-12 years

- Excellent Analytical abilities

- Extreme high level of English language proficiency

Must have technical / professional qualifications:

- MBA from reputed B school