Lead - SFDC and Innovation

Job Description: Salesforce & Digital Innovation LeadWhy This Role Exists

HoABL’s fully digital, non-physical sales process generates a rich dataset of approximately 20 million seconds of recorded customer interactions. This role will transform that data into actionable intelligence by building AI-powered sales, lead-scoring, and coaching solutions in collaboration with the in-house data science team.

The mandate extends beyond traditional CRM and backend systems to encompass Salesforce architecture, AI/ML product development, and consumer-facing digital experiences. The individual will lead the development of customer and channel partner portals while driving scalable technology solutions that improve sales productivity, customer engagement, and business growth.

This is a hands-on technology leadership role for someone who understands coding, solution architecture, platform implementation, and product delivery, and can translate business needs into scalable, production-ready systems.

Key Responsibilities1. AI/ML & Digital Product Innovation

• Collaborate with the data science team to develop and deploy AI/ML solutions for conversation intelligence, sentiment analysis, automated lead scoring, next-best-action recommendations, and sales performance coaching.

• Build and implement generative AI and agentic AI solutions, including conversational interfaces, automated follow-ups, and intelligent lead qualification workflows.

• Translate business requirements into technical solutions and drive the development, testing, deployment, and continuous improvement of AI-powered products.

2. Customer & Channel Partner Digital Experience

• Own the end-to-end development and management of customer-facing applications, customer login portals, and channel partner/broker portals.

• Drive product architecture, technology selection, UI/UX collaboration, feature development, performance optimization, and platform scalability.

• Lead the implementation of intuitive, secure, and high-performing digital experiences that improve customer and partner engagement.

• Evaluate emerging technologies, automation frameworks, and low-code/no-code platforms to enhance digital product capabilities.

3. Salesforce Architecture & Platform Implementation

• Lead the architecture, development, customization, and implementation of Salesforce solutions across Sales Cloud, Marketing Cloud, and Data Cloud (CDP).

• Establish technical standards, development frameworks, integration architecture, and governance practices to ensure scalable and secure multi-cloud deployments.

• Drive hands-on development and technical implementation using Apex Classes, Apex Triggers, Lightning Web Components (LWC), Visualforce, Salesforce APIs, and relevant integration technologies.

• Oversee Salesforce CRM implementation, configuration, testing, deployment, release management, and ongoing platform enhancements.

• Work closely with ERP and platform teams to ensure seamless integration between Salesforce, SAP, and other enterprise applications.

4. Technical Leadership & Engineering Delivery

• Partner with the CTO to define the digital technology roadmap, prioritizing initiatives based on business impact, customer experience, and sales outcomes.

• Lead and develop an in-house engineering team spanning Salesforce development, UI/UX, data science, and digital product engineering.

• Manage external implementation partners and technology vendors, ensuring delivery quality, timelines, security, and cost efficiency.

• Drive agile development practices, sprint planning, backlog prioritization, code reviews, quality assurance, and release management.

• Establish engineering best practices for coding quality, testing, documentation, system performance, and application security.

Professional Experience & Industry Background

• Total Experience: 10+ years of technology experience in fast-paced, digital-first consumer businesses, such as FinTech, PropTech, consulting, e-commerce, retail, or consumer analytics.

• Salesforce Expertise: Minimum 4 years of hands-on experience in Salesforce architecture, development, implementation, and technical leadership, with demonstrated exposure to Sales Cloud, Marketing Cloud, and Data Cloud (CDP).

• Technical Development: Strong coding expertise in Apex Classes, Apex Triggers, Lightning Web Components (LWC), Visualforce, APIs, web services, and system integrations.

• CRM Implementation: Proven experience leading end-to-end Salesforce CRM implementations, including solution design, customization, integrations, testing, deployment, and platform optimization.

• AI/ML & Emerging Technologies: Experience building or implementing AI/ML-driven products, generative AI, agentic AI, automation solutions, or data-driven customer and sales intelligence platforms.

• Digital Product Development: Demonstrated experience delivering customer-facing applications, web platforms, customer portals, partner portals, or other consumer digital products.

• Engineering Leadership: Experience leading developers, defining technical architecture, reviewing code, managing implementation partners, and delivering complex technology projects.

• Education: B.E./B.Tech from a Tier-1 engineering institute is mandatory. An MBA is an added advantage.