Lead SEO Specialist / SEO Strategist

Designation: Lead SEO Specialist / SEO Strategist

Experience: 5+ years

Role type: Full-time | Permanent

Location: Whitefield, Bangalore | Hybrid

About IDrive Software

IDrive is a leading provider of secure and scalable cloud backup, S3-compatible object storage, and remote access solutions. Trusted by over 5 million users worldwide, we empower individuals and businesses to protect, access, and manage their data with high-performance tools built for speed, reliability, and security.

About the Job

As a Lead SEO Specialist / SEO Strategist, you will bring extensive SEO expertise, technical crawling knowledge, data analytics skills, and a strategic approach to organic search growth. You will play a key role in driving high-impact organic search strategies across IDrives global digital ecosystem.

In this role, you will take ownership of end-to-end technical SEO, conversion funnels, keyword strategies, and competitive search positioning across high-intent B2B and SaaS markets. Working closely with cross-functional teams, you will lead end-to-end SEO initiatives, leverage data-driven insights to identify growth opportunities, strengthen search visibility, and scale organic performance across IDrives digital properties.

What you will be doing:

Keyword & Search Strategy

• Conduct high-level keyword research and intent mapping aligned with IDrives revenue goals.
• Systematically optimize existing website pages and SaaS product landing pages.

On-Page & Content Optimization

• Collaborate with content, design, and development teams to refine on-page content, internal linking, and meta structures for maximum visibility and ranking on Google.

Technical SEO & Issue Diagnosis

• Perform deep site audits, diagnose crawl budget issues, handle schema and structured data, and resolve complex technical SEO challenges across large-scale websites.

Analytics, Reporting & Funnel Setup

• Set up, monitor, and evaluate traffic source reports, conversion funnels, and analytics dashboards.
• Establish KPIs and automated measurement processes to guide strategic decision-making.

Conversion Rate & Landing Page Optimization

• Monitor user interactions across websites and landing pages to continuously test and improve engagement, visibility, and conversion pathways.

Social Search Integration

• Research, recommend, and leverage social media signals and tools to enhance search performance and digital footprint.

Innovation & Industry Trends

• Stay ahead of search engine algorithm updates, generative search (SGE/AI search), and internet marketing developments to implement proactive, modern SEO tactics.

What we expect from you:

• 5+ years of hands-on experience in Search Engine Optimization, digital analytics, and organic growth, preferably in B2B SaaS, IT software, or technology products.
• Strong working knowledge of HTML, CSS, and web performance and site optimization principles.
• Advanced proficiency with Google Analytics (GA4), Google Search Console, Google Tag Manager, and custom funnel and event setups.
• In-depth understanding of modern search engine algorithms, indexation, site rendering, and ranking mechanics.
• Experience with technical SEO audits, website crawling, and issue diagnosis using tools such as Screaming Frog SEO Spider.
• Proficiency in keyword research and competitive analysis using tools such as Ahrefs, SEMrush, Google Keyword Planner, or Ubersuggest.
• Experience analyzing user behavior and website engagement using tools such as Microsoft Clarity.
• Familiarity with on-page SEO implementation using Yoast SEO or similar CMS plugins.
• Strong analytical skills, with the ability to interpret complex search data, algorithm changes, and industry developments.
• Excellent written and verbal communication skills.
• High attention to detail and an inquisitive, experiment-driven approach to search strategy.
• Bachelors degree in Engineering (BE/B.Tech) or an equivalent degree in a relevant field. Computer science or technology-related certifications are preferred.

Good to have:

• Experience with B2B SaaS, IT software, or technology product marketing.
• Familiarity with LeadSquared or equivalent CRM and lead attribution platforms.
• Experience setting up and optimizing lead-generation funnels and conversion tracking.
• Knowledge of advanced web analytics, custom event tracking, and data-driven SEO experimentation.

Why join us?

At IDrive, innovation drives us, and our people define us. We invest in growth, recognize excellence, and ensure our team feels supported in every aspect of their professional and personal development.

Here's what you can look forward to as part of our team:

Startup spirit

• A dynamic work culture where ideas are encouraged, and innovation is celebrated
• Opportunity to take ownership of projects from concept to completion
• Hands-on exposure to new and emerging technologies
• Collaborative, fast-paced environment that rewards creativity and initiative
• Direct impact - see your work shape real products used by millions
• Room to grow - learn, experiment, and expand your skill set every day

Health & wellness

• Medical insurance with customizable coverage for you and your family
• Comprehensive life and accidental insurance for added peace of mind
• Free annual health check-up to keep your wellbeing on track

Culture & community

• Company events and team lunches to foster connection and collaboration
• Festival gifts and goodies to celebrate special occasions together

Perks that matter

• Competitive pay that reflects your experience and contributions
• Online storage space

Flexible work environment

• Hybrid work model with flexible hours to suit your lifestyle
• Paid time off and holidays to relax and recharge
• Parental leave for life's important milestones