Lead Search & Personalization
Aditya Birla Lifestyle Brands · Bengaluru · onsite · Posted 50d ago
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About this role
Job Title: Lead – Search & Personalization
Location
Bengaluru
Department
Growth Marketing / E-commerce
Reports Tox
D2C Head
Job Summary
We are seeking a results-driven Conversion Rate Optimization (CRO) Manager to enhance customer acquisition and maximize website conversion performance across our D2C channels. The role will be responsible for analysing customer behaviour, identifying friction points in the user journey, conducting experiments, and implementing optimization strategies to improve conversion rates, customer experience, and revenue growth.
The ideal candidate should possess strong analytical skills, expertise in web analytics tools, A/B testing methodologies, and a deep understanding of e-commerce customer behaviour.
Key Responsibilities
Website & Funnel Optimization
- Analyze customer journeys and identify conversion bottlenecks.
- Optimize landing pages, product detail pages (PDPs), cart, and checkout flows.
- Improve user experience (UX) and website performance across desktop and mobile platforms.
- Monitor and improve key conversion metrics throughout the sales funnel.
Experimentation & A/B Testing
- Design, execute, and evaluate A/B and multivariate tests.
- Develop data-backed hypotheses for website improvements.
- Measure test performance and provide actionable recommendations.
- Maintain a testing roadmap aligned with business objectives.
Analytics & Insights
- Track and analyze website performance using Google Analytics 4 (GA4), Adobe Analytics, Mixpanel, or similar tools.
Customer Behaviour Analysis
- Leverage heatmaps, session recordings, surveys, and customer feedback to identify improvement opportunities.
- Analyze customer segmentation and behavioral patterns.
- Collaborate with Customer Experience teams to address conversion barriers.
Cross-Functional Collaboration
- Partner with Marketing, Product, Design, Technology, and Merchandising teams.
- Ensure optimization initiatives align with acquisition and retention strategies.
- Work closely with developers and UX designers to implement CRO recommendations.
Mobile Commerce Optimization
- Drive mobile-first optimization initiatives.
- Improve mobile usability, page load speeds, and checkout experience.
- Enhance conversions from app and mobile web traffic.
Required Qualifications
Education
- MBA from Reputed College
Experience
- 7-10 years of experience in CRO, Growth Marketing, E-commerce Analytics, or Digital Marketing.
- Proven track record of improving conversion rates and online revenue.
Sourced from foundit
Skills
About Aditya Birla Lifestyle Brands
Aditya Birla Lifestyle Brands
Mumbai, Maharashtra
India
₹8.4L PA avg
Avg at Aditya Birla Lifestyle Brands
About
About the Company
Aditya Birla Lifestyle Brands Limited (ABLBL), a part of the Aditya Birla Group, is a leading branded apparel company with a comprehensive portfolio of marquee lifestyle brands.
As of March 31, 2025, the Company operates a retail footprint of over 4.6 million sq. ft., comprising 3,253 exclusive brand outlets, presence across 38,000+ multi-brand outlets, and over 7,000 shop-in-shops in department stores across the country.
The Companys brand portfolio includes India’s most established and trusted names – Louis Philippe, Van Heusen, Allen Solly, and Peter England – each with a legacy of over 25 years.
These brands have consistently delivered sustained growth, driven by a sharp focus on design-led innovation, category expansion, and operational excellence across product lines spanning formal, casual, and occasion wear.
ABLBL has built a strong presence in the innerwear and athleisure market through Van Heusen Innerwear, which has rapidly scaled its distribution network across India. The Company’s portfolio is further enhanced through strategic partnerships with leading international brands including Simon Carter, American Eagle and Reebok. American Eagle has emerged as one of India’s most preferred premium denim brands, while Reebok – transitioned under the Company’s management in 2022 – has expanded its footprint across multiple channels. Simon Carter continues to strengthen its position in the premium menswear segment through its distinctive design language and curated collections.
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