Lead Rides & Communities- Premium Business

As the Lead for Rides & Communities, you will spearhead customer experience and cultivate a passionate motorcycling culture. You will design and execute experiential rides, signature expeditions, and community engagements, while leveraging customer insights to strengthen brand loyalty across our premium ecosystem

What You Will Do

• Strategy & Execution: Lead the end-to-end strategy for experiential rides, rallies, signature expeditions, and community-building initiatives.
• Community & MotoSports Synergy: Drive community engagement, customer loyalty programs, and align with MotoSports initiatives.
• Customer Experience (CX) & Training: Elevate overall customer experience and oversee rider training interventions, safety briefing modules, and route planning.
• Ecosystem Growth: Partner with brand teams to translate market insights and customer feedback into impactful community strategies that strengthen the overall riding culture.

A Day in the Life

• Engaging with active rider community chapters and managing rider training academies.
• Planning high-impact experiential rides, signature expeditions, and safety briefing modules.
• Overseeing ride route selection, vehicle procurement, vendor management, and operating budget governance.
• Analyzing post-event CSAT/NPS feedback to continuously refine community programs.
• Managing cross-functional stakeholders and resolving high-priority customer escalations under field conditions.

What We're Looking For

• Academic Background: An MBA in Marketing preferably from a Tier 1 institute.
• Passionate Motorcycling Enthusiast: Someone who brings a deep, authentic passion for motorcycling culture and a customer-centric mindset.
• Experienced Leader: A strategic thinker with 12+ years of robust experience in sales, marketing, event management, and community building.
• Community Builder: A relationship-driven leader capable of actively engaging with rider community chapters, managing training academies, and driving long-term loyalty.

What is there for you in Premium Business Unit

Shape the Future of Rides & Communities in Premium BU. Define the Next Era.

The Rides & Communities function at the Premium BU will be your canvas to innovate and roll out best-in-class community engagements and your opportunity to redefine the Riding Culture in the company.

Join us, and build your own legacy.