Lead Retail Sales - Non ISP Retailers

Drive sell-out growth across non-ISP retail outlets by strengthening retailer engagement, improving in-store visibility and counter advocacy, enhancing retail productivity, maximizing loyalty program effectiveness, and ensuring execution excellence through scalable retailer-focused initiatives across V-Guard and Sunflame.

• Drive Sell-Out Growth: Develop and execute initiatives to increase sell-out from non-ISP retail outlets.
• Retailer Engagement: Strengthen retailer relationships through loyalty programs, retailer activations, engagement initiatives, and incentive programs.
• Identify Growth Opportunities: Analyze outlet performance to identify productivity gaps, growth opportunities, and levers for improving sales.
• Retailer Activations & Campaigns: Design and execute retailer-focused interventions, contests, seasonal campaigns, and market activations.
• Visibility & Counter Conversion: Improve product display, in-store visibility, counter advocacy, and conversion at the point of sale.
• Productivity & ROI: Track outlet productivity, program effectiveness, and ROI of retailer initiatives; use insights to optimize investments.
• Regional Collaboration: Partner with Regional Sales teams to implement and scale successful initiatives and best practices across markets.
• Competition Benchmarking: Monitor competitor activities and benchmark retailer engagement, loyalty, activation, and incentive models.
• Counter Salesman / Floor Manager Program: Drive performance, governance, productivity, and effectiveness of Counter Salesman and Floor Manager programs.
• Analytics & Dashboards: Develop and maintain dashboards and analytics to track retailer productivity, program performance, execution, and business impact.
• Execution Excellence: Establish clear governance, performance metrics, and review mechanisms to ensure consistent execution across markets.