Lead Quality Engineer

• Validate email builds: copy accuracy, link integrity, image rendering, segmentation logic
• Test nurture/triggered workflows: step sequencing, wait times, conditional branches
• Audit A/B test setup: variant parity, audience sampling, randomization logic
• Verify landing page + form functionality: submission flow, field mapping, GDPR compliance
• Cross-browser/device rendering validation for email and web assets

• Validate web form program end-to-end: capture logic, data routing, confirmation messaging
• Test event program flows: registration, confirmation, reminder sends, post-event follow-ups
• Audit audience segmentation: filter accuracy, list counts vs. expected, smart list logic
• Verify content syndication feeds: data structure, field mappings, sync completion

• Validate MQL/non-MQL data uploads: schema, normalization, deduplication
• Audit data processing scripts/manual uploads for completeness and accuracy
• Test Salesforce/third-party sync: lead field mapping, data consistency
• Identify and flag data quality issues pre-activation

• Test third-party HTML email rendering and tracking
• Validate API integrations and manual data exchanges
• Verify platform-to-platform data flow (Marketo Salesforce, syndication partners, etc)

• 2+ years QA in marketing automation or MarTech platforms
• Strong Marketo platform knowledge (workflow logic, segmentation, data model)
• Attention to detail; test case documentation
• Basic SQL/Excel for data validation
• HTML literacy (email rendering, form debugging)

• Salesforce CRM experience
• API and data integration testing
• Performance/load testing
• Agile/sprint-based QA process

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