CHENNAI · FULLTIME
Lead Product Marketing
Ford Motor Credit Company
Chennai · onsite · Posted 13d ago
Sourced from
Undisclosed8–7 yrsfulltimeChennai
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Section · 01
About this role
- Be a self-starter & have the ability to take responsibility for key study/ program ‘milestones’ with supervision
- Ability to work within a diverse (culturally, functionally & geographically) environment
- Smart, quick thinking, analytical
- Expert in developing Microsoft PowerPoint presentations
- Solid understanding of Microsoft Office products, including Excel, Word, and PowerPoint
- Support product marketing initiatives as directed by the product marketing manager
- Develop persuasive, effective and visually appealing presentations for various studies
- Proactively support ongoing profit improvement and complexity reduction efforts
- Lead or support special market or product studies as necessary
- Future vehicle product needs and customer requirements, including use of Ford Global research tools
- Identifying regional markets where new products will be sold, including the integration of regional market ‘wants’ into program assumptions
- Assignments may include competitive analysis, pricing analysis, and drafting of market equation papers
- Assist the product marketing manager in guiding and coordinating local product actions and market equations through the approval process
- Support the product marketing manager in developing & obtaining consensus within MS&S
- Nameplate Brand Positioning: Target customers, Product Benefits, Personality/Image, Pricing Strategy
- Detailed order guide with feature mixes by market
- Market equation development, including market commitments to appropriate volume and revenue
- Responsible for being the single point of contact for mix, rates, volumes, sales, order guides, and PDLs for the product
- A marketing or business degree is preferred
- 8+ years in related area
- Marketing (product or consumer) experience is preferred
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Section · 02
Skills
excelMarket ResearchPowerpointWordProduct MarketingPricing AnalysisCompetitive Analysis
Section · Company
About Ford Motor Credit Company
Ford Motor Credit Company
Financial Services
29.9k+
employees
1959
67 years old
Dearborn
United States
₹6.6L PA avg
Avg at Ford Motor Credit Company
About
Provides automotive financing services globally, enabling the sale of Ford vehicles while supporting innovations in electrification and mobility.
Industries
Financial Services
Employee ratings
10 reviews
4.0/ 5
Culture
3.6
Career growth
2.7
Work-life
3.8
Employees rate it well for
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