Lead Product Manager

We are looking for a Lead Product Manager / Head of Growth and UX to own and scale merchant acquisition across multiple product lines. This is a high-impact, cross-functional role where you will be responsible for building and optimizing the end-to-end merchant acquisition funnel, from identifying growth opportunities and improving the user journey to running experiments and driving measurable business outcomes. You will work closely with product, engineering, design, sales, and marketing teams to build scalable acquisition engines across different channels and product verticals.

Responsibilities:

• Own the top-of-funnel merchant acquisition strategy, targets, and growth roadmap end-to-end.
• Build and optimize acquisition funnels across product/organic, merchant sales, and marketing/paid channels.
• Identify friction points across the merchant journey and translate them into product and UX improvements.
• Define and track key growth metrics, including CAC, conversion, activation, and channel performance.
• Design, prioritize, and execute growth experiments and A/B tests to improve funnel performance.
• Partner with sales teams to improve lead conversion through better tools, processes, and incentives.
• Work with marketing teams on campaigns, positioning, and performance channels to drive qualified acquisition.
• Collaborate with Product, Engineering, and Design teams to build and launch growth-focused features.
• Influence the product roadmap through data-driven insights and merchant behavior.
• Manage growth initiatives across multiple product lines, adapting the acquisition strategy to each business.
• The role will involve working across a diverse fintech ecosystem, including EDC and Mini ATM, Core Payments / Remittance, PPOB / Utility Bill Payments, Retail Soundboxes, and Lending.

Requirements:

• 6+ years of experience in product management, growth product, or growth roles.
• Proven experience in scaling acquisition funnels and owning growth metrics.
• Strong understanding of product-led, sales-led, and paid acquisition models.
• Experience working with fintech, payments, merchant/SME, or B2B2C products is highly preferred.
• Strong analytical and problem-solving skills, with the ability to work with SQL/data tools and translate data into actionable growth strategies.
• Experience managing multiple product lines, funnels, or workstreams simultaneously.
• Strong stakeholder management skills with the ability to align product, sales, and marketing teams around common growth goals.
• A strong bias for action and the ability to operate independently in a fast-paced, ambiguous environment.
• Demonstrated ability to take ownership from problem identification to strategy execution and measurable impact.

Nice to Have:

• Experience in merchant or SME acquisition.
• Exposure to EDC/POS, payments, remittance, or PPOB ecosystems.
• Experience building growth loops through product and UX.
• Experience in a high-growth startup or scaling fintech environment.