Lead Product Designer

Company: Client of Turning Point Career

Website: Visit Website

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Business Type: Enterprise

Company Type: Product

Business Model: B2B2C

Funding Stage: IPO/Public

Industry: FinTech

Job Description We are looking for a

Lead Product Designer with 5+ years of experience owning end-to-end digital customer journeys across high-volume B2C web and mobile platforms, with strong expertise in UX, product design, usability testing, and design systems. The ideal candidate should have 1+ year of people management experience and hands-on expertise in A/B testing, experimentation, AI-assisted prototyping, and driving measurable improvements in customer experience.

Roles & Responsibilities To drive design excellence for the assigned digital customer journeys by leading a team of designer(s) and owning the end-to-end design and testing strategy for these journeys. The role partners closely with business/product stakeholders, product management and analytics teams to identify customer pain points, prototype new-age (including AI-led) design concepts, validate design hypotheses through structured testing (A/B, moderated/unmoderated research) and institutionalise design system adherence across the assigned journeys, while managing the design talent within the team.

Minimum Required Accountabilities For This Role

• Own the end-to-end design vision and strategy for the assigned business POD's digital journeys (app & web)
• Lead, guide and manage the Design & Testing Member(s) in the POD, including performance management and capability building
• Partner with the POD Lead, Product Managers and Business stakeholders to translate product strategy into intuitive design solutions
• Drive user research (moderated/un-moderated) and synthesize customer pain points and expectations into actionable design interventions
• Define and drive the A/B testing and experimentation roadmap for POD journeys in partnership with testing/analytics teams
• Champion adoption and governance of the organization's design system across the POD
• Guide the team on prototyping (including AI-based tools) of new concepts, backed by user research and industry best practices
• Track, review and report design impact using customer experience (CX) metrics and behavioural data, and continuously identify improvement opportunities

Additional Accountabilities Pertaining To The Role

• Represent design in cross-functional forums, product reviews and stakeholder governance meetings
• Benchmark journeys against industry, competitor and emerging design/AI trends
• Contribute to design operations, process improvement and design system evolution at the organization level

MAJOR CHALLENGES

• Balancing fast-paced digital delivery timelines with rigorous, research and data-backed design decisions
• Driving design consistency and design-system adherence across multiple, concurrently evolving customer journeys
• Influencing cross-functional stakeholders to prioritize design/UX interventions
• Building, mentoring and scaling a high-performing design and testing team

DECISIONS

• Final design direction and sign-off for POD journeys prior to development handoff
• Prioritization of the design and testing roadmap within the POD
• Selection of design variations to be tested and the success metrics used to evaluate them

Ideal Candidate

• Strong Product Design & Usability Testing Lead Profile, with end-to-end ownership of digital customer journeys
• 5+ years of relevant design experience, with hands-on experience designing and scaling digital customer journeys for app and web platforms in a high-growth, digital-first environment
• 1+ years leading, mentoring and managing designers as direct reports, including performance management and capability building
• Owning end-to-end design vision and strategy for assigned journeys, including final design direction and sign-off prior to development handoff
• Strong experience in building, governing and driving adoption of design systems across multiple teams or journeys, not just consuming an existing design system
• Defining and driving A/B testing and experimentation roadmaps in partnership with analytics or testing teams, including selecting design variations and the success metrics used to evaluate them
• Hands-on prototyping of new concepts using AI-based design and prototyping tools
• Top B2C digital-first product environment with high-volume app and web journeys
• Bachelor's or Master's degree in Design (UX/UI, Interaction Design, HCI) or a related field from a recognised design institute.
• Strong portfolio of end-to-end journey design for app and web, design system work, and research or experimentation outcomes with measurable impact

Key Skills: UX Design, Product Design, Design System