Lead Platform Developer - Braze

Job Description

We are looking for a Lead Platform Developer - Braze who will be responsible for leading the design, development, implementation, and optimization of Braze-powered customer engagement solutions across the organization. The ideal candidate will possess deep expertise in Braze and marketing technology ecosystems, combined with strong technical leadership capabilities to drive platform innovation, scalability, and operational excellence.

This role will serve as a strategic partner to business, marketing, analytics, and technology teams, providing thought leadership on customer engagement capabilities while establishing best practices for campaign execution, platform governance, integrations, and automation. The Lead Platform Developer will mentor team members, guide solution architecture, and ensure successful delivery of complex, multi-channel customer engagement programs.

Roles and Responsibilities

Platform Leadership & Strategy

• Lead the overall Braze platform roadmap and drive adoption of new capabilities aligned with business objectives.
• Define and enforce platform governance, development standards, reusable frameworks, and best practices for campaign execution.
• Provide technical leadership and architectural guidance for Braze implementations, integrations, and platform enhancements.
• Act as the primary subject matter expert for Braze across business and technology teams.

Solution Design & Development

• Design and implement scalable customer engagement solutions utilizing Braze and the broader MarTech ecosystem.
• Architect and oversee integrations between Braze and enterprise platforms such as CDPs, CRM systems, data warehouses, analytics platforms, and other marketing technology solutions.
• Develop reusable components, templates, and automation frameworks to improve campaign delivery efficiency and consistency.
• Ensure platform configurations, data flows, audience segmentation, and customer journeys are optimized for performance and scalability.

Campaign Operations & Delivery

• Provide oversight for end-to-end campaign execution, ensuring alignment with business goals and customer engagement strategies.
• Lead the design, build, testing, QA, and deployment of multi-channel campaigns across Email, Push Notifications, In-App Messaging, SMS, and Web Channels.
• Establish and govern robust testing frameworks including A/B testing, multivariate testing, audience experimentation, and performance measurement.
• Drive continuous improvement initiatives across campaign operations, execution processes, and delivery methodologies.

Stakeholder Management

• Partner with Marketing, Product, Analytics, and Business teams to translate requirements into scalable customer engagement solutions.
• Collaborate closely with Data Engineering, IT, Security, and Support teams to ensure platform stability, performance, and compliance.
• Serve as a trusted advisor to internal and external stakeholders on Braze capabilities, architecture decisions, and best practices.
• Facilitate technical discussions, solution reviews, and governance forums.

Team Leadership & Mentorship

• Lead, mentor, and develop platform developers and marketing technology specialists.
• Conduct code reviews, solution reviews, and technical coaching sessions to raise team capability.
• Promote knowledge sharing, continuous learning, and innovation within the team.
• Support resource planning, effort estimation, and project delivery management.

Skills and Qualifications

Required Experience

1. 7+ years of experience in Marketing Technology, Customer Engagement Platforms, or Marketing Automation, with at least 4+ years of hands-on experience in Braze implementations and platform development.
2. Proven experience leading large-scale Braze implementations and enterprise customer engagement programs.
3. Strong experience designing and implementing integrations between Braze and enterprise platforms.
4. Demonstrated experience leading technical teams and delivering complex multi-channel marketing solutions.

Technical Skills

• Deep expertise in Braze including Canvas, Campaigns, Segmentation, Connected Content, Catalogs, Data Transformation, Currents, and Braze SDKs.
• Strong working knowledge of API integrations, webhooks, data pipelines, and event-driven architectures.
• Proficiency in SQL for data analysis, segmentation, audience creation, and campaign optimization.
• Experience with cloud platforms, customer data platforms (CDPs), and analytics ecosystems.
• Working knowledge of HTML, CSS, Liquid Personalization, and email development best practices.
• Experience with source control, CI/CD practices, and platform release management is preferred.

Professional Skills

• Braze certification(s) with demonstrated practical implementation experience.
• Strong consulting and stakeholder management skills with the ability to influence technical and business decisions.
• Proven track record of driving operational efficiencies through automation, reusable design patterns, and process optimization.
• Exceptional analytical, problem-solving, and troubleshooting capabilities.
• Strong organizational skills with the ability to manage multiple initiatives simultaneously.
• Excellent verbal and written communication skills with experience presenting to senior leadership and executive stakeholders.

Preferred Qualifications

• Experience with Salesforce Marketing Cloud, Adobe Experience Platform, CDPs, CRM systems, or comparable MarTech platforms.
• Experience managing offshore/onshore delivery teams.
• Understanding of customer lifecycle marketing, personalization strategies, and data privacy regulations.
• Experience in Agile delivery methodologies and product-based operating models.