Lead - Performance Marketing

Performance Marketing:

- Own and scale ad campaigns across Amazon, Flipkart, and quick commerce platforms (Blinkit, Zepto, etc.)

- Optimize product listings, run sponsored ads, and drive conversions on marketplaces

- Lead ROAS-focused paid marketing on Meta (Facebook/Instagram), YouTube, Google Ads, Snapchat, etc.

Brand & Social Media Marketing:

- Build a brand that resonates with Gen Z and millennial audiences through creative storytelling and social content

- Drive organic and paid growth across Instagram, YouTube, Twitter, and influencer channels

- Execute buzz-worthy campaigns that blend culture, commerce, and creativity

Strategy, Analytics & Leadership:

- Lead a small team of marketers and external agencies (performance, creative, influencers)

- Track KPIs, manage budgets, and take full ownership of growth across performance + brand

- Work closely with founders and category teams to align marketing efforts with business goals

Ideal Candidate Profile:

- 5+ years of experience in performance + brand marketing for D2C brands

- Must have hands-on experience in managing ads and performance on Amazon and Flipkart

- Exposure to quick commerce platforms (Blinkit, Zepto, etc.) is a strong plus

- Strong understanding of social media trends, influencer ecosystems, and content formats

- Proven ability to drive both brand equity and measurable performance metrics

- Prior experience in electronics, gadgets, or lifestyle brands preferred

- Fluent in tools like Meta Ads Manager, Google Ads, Amazon Seller Central, Flipkart Ads, etc.

- Flair for design, copywriting, and creative direction is a plus