Lead - Performance Marketing (Marketplace)

Lead Performance Marketing

Company: TMRW - House of Brands (ABFRL)
Location: Bengaluru
Experience: 5-8 Years

About the Role

We are looking for a highly driven Lead - Performance Marketing to own and scale marketplace advertising across leading e-commerce platforms. The ideal candidate will have hands-on experience managing large advertising budgets, driving revenue growth, and optimizing campaign performance across Amazon, Flipkart, Myntra, and other marketplaces.

Key Responsibilities

• Plan, execute, and manage performance marketing campaigns across Amazon, Flipkart, Myntra, Ajio, and other relevant marketplaces.
• Drive revenue growth through optimization of sponsored ads, display ads, search ads, and other marketplace advertising formats.
• Monitor and improve key performance metrics including ROAS, ROI, ACoS, TACoS, CTR, CVR, and customer acquisition metrics.
• Develop bidding strategies and budget allocation plans to maximize campaign effectiveness.
• Analyze campaign performance, identify growth opportunities, and implement actionable recommendations.
• Work closely with category, merchandising, brand, and business teams to align marketing initiatives with business goals.
• Leverage marketplace analytics tools and insights platforms to derive meaningful business recommendations.
• Conduct regular performance reviews, forecasting, and reporting for leadership stakeholders.
• Stay updated with platform policy changes, advertising innovations, and industry best practices.

Desired Candidate Profile

• 5-8 years of experience in Performance Marketing, Growth Marketing, or Marketplace Advertising.
• Strong hands-on experience with:
• Amazon Ads
• Flipkart Ads
• Myntra Ads
• Marketplace Media Buying
• Proven track record of managing sizeable advertising budgets and delivering strong ROAS.
• Expertise in campaign setup, optimization, bidding strategies, and budget management.
• Strong analytical skills with proficiency in Excel and marketplace reporting tools.
• Experience working with D2C, Fashion, Lifestyle, Beauty, Consumer, or E-commerce brands preferred.
• Ability to work in a fast-paced, high-growth environment.

Preferred Skills

Performance Marketing, Marketplace Advertising, Amazon Ads, Flipkart Ads, Myntra Ads, E-commerce Marketing, Growth Marketing, Digital Marketing, ROAS Optimization, Budget Management, Campaign Management, Campaign Optimization, Paid Media, Marketplace Growth, Marketing Analytics, Data Analysis, Forecasting, A/B Testing.