Lead Performance Marketing (Marketplace) (6+ years of experience)

Role Overview

We are looking for a data-driven and growth-oriented Lead – Performance Marketing (Marketplace) to drive revenue, visibility, and profitability across key marketplaces including Amazon, Flipkart, and Myntra.

The role will own marketplace performance marketing strategy, campaign planning, budget optimization, experimentation, and performance forecasting. The ideal candidate should have strong hands-on expertise in marketplace advertising platforms and the ability to translate data and consumer insights into scalable growth opportunities.

Key Responsibilities

1. Marketplace Performance Marketing

• Develop and execute performance marketing strategies across Amazon, Flipkart, and Myntra to drive revenue, traffic, conversions, and ROAS.
• Own end-to-end marketplace advertising campaigns across product launches, seasonal events, brand campaigns, and BAU business.
• Optimize campaigns through keyword/product targeting, bidding strategies, audience segmentation, placements, and budget allocation.
• Identify opportunities to improve marketplace visibility, discoverability, conversion, and overall business performance.

2. Growth & Experimentation

• Design and execute A/B tests, campaign experiments, bidding experiments, and growth initiatives to identify scalable performance levers.
• Drive growth hacking initiatives across marketplace platforms to improve customer acquisition and revenue efficiency.
• Continuously test new targeting, bidding, creative, product, and campaign strategies based on marketplace trends and consumer behavior.
• Build a culture of test-and-learn using data-backed insights.

3. Performance Analytics & Forecasting

• Analyze marketplace performance metrics including ROAS, ROI, TACoS/ACoS, CTR, CVR, CPC, traffic, revenue, and spend.
• Develop performance forecasts and scenario plans to support business and brand growth objectives.
• Identify performance gaps and translate data into actionable recommendations.
• Monitor category, competitor, product, and marketplace trends to identify growth opportunities.

4. Budget & ROI Management

• Own and optimize the marketplace marketing budget to maximize ROI and incremental revenue.
• Allocate budgets across marketplaces, brands, categories, campaigns, and products based on business priorities and performance.
• Establish performance benchmarks and continuously improve marketing efficiency.
• Partner with business teams to align marketing investments with revenue and profitability goals.

5. Marketplace Insights & Consumer Analytics

• Leverage Amazon Pi, Flipkart Insights, and Myntra Insights to understand consumer behavior, category trends, search trends, product performance, and competitive dynamics.
• Translate marketplace analytics into actionable campaign, assortment, pricing, and growth recommendations.
• Build regular performance dashboards and reports for business stakeholders.

6. Cross-functional Collaboration

• Work closely with Brand, Marketplace, Category, E-commerce, Creative, and Finance teams to deliver marketplace growth objectives.
• Collaborate with marketplace partners and platform teams to leverage new advertising products, tools, and growth opportunities.
• Present performance reviews, insights, forecasts, and recommendations to senior stakeholders.

Qualifications & Experience

• 5+ years of experience in Performance Marketing, preferably with significant experience in e-commerce/marketplace marketing.
• Strong hands-on experience managing advertising platforms such as:
• Amazon Ads
• Flipkart Ads
• Myntra Ads
• Hands-on experience with Amazon Pi, Flipkart Insights, and Myntra Insights or equivalent marketplace analytics platforms.
• Strong understanding of marketplace metrics, performance marketing fundamentals, bidding strategies, attribution, and ROI optimization.
• Proven experience in running experiments, A/B tests, growth initiatives, and performance optimization programs.
• Strong analytical and problem-solving skills with the ability to work with large datasets and derive actionable insights.
• Experience in performance forecasting, budget planning, and ROI management.
• Strong understanding of e-commerce consumer journeys and marketplace dynamics.