Lead - Performance Marketing - FMCG
Human Touch · Bengaluru · onsite · Posted 43d ago
About a minute. You'll make an account on the way through.
About this role
Responsibilities:
- Drive online sales growth across the brand's D2C website.
- Plan and execute performance marketing campaigns across Meta, Google, and other digital channels to drive sales and improve ROAS/ROI.
- Manage marketing budgets and optimize spends across channels, products, audiences, and campaigns for better returns.
- Track and improve key metrics such as CAC, ROAS, conversion rate, AOV, CTR, CPC, LTV, and RTO.
- Use data and customer insights to improve website and marketplace performance, optimize creatives and campaigns, and drive customer acquisition, retention, and profitable growth.
Profile Needed:
- Candidates with 5+ years of experience in performance marketing.
- Proven experience in driving and improving D2C website conversion rates, with a strong focus on turning traffic into revenue.
- Minimum 4+ years of hands-on experience with D2C brands, preferably in fast-paced, growth-oriented businesses.
- Strong expertise in performance marketing across Meta, Google, marketplaces, and other digital acquisition channels.
- Strong understanding of customer funnel optimization, including acquisition, conversion, retargeting, retention, and repeat purchases.
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