Lead - Performance Marketing - Faith-Tech

Job Role: Marketing Lead (Astrology)

Base Location: Gurgaon

We're a faith-tech company building India's most trusted astrology platform - Nadi Reports, Premium Consultations, Poojas. We've grown steadily against category leaders like AstroTalk, InstaAstro and Sri Mandir, and are entering Q4 with fresh experiments on personalization, cross-channel attribution, and NRI expansion.

Why this role is interesting:

- Scale that's already there. You're not the person turning on the taps - meaningful monthly spends are already running across Meta and Google. Your job is to make each rupee smarter.

- Real data, no theatre. Every metric is live from Metabase, Meta API, Cashfree, and a custom P&L dashboard. Marketing ROAS, cohort curves, cross-sell paths - all measurable, all available. Zero time chasing numbers.

- Ownership, not oversight. You'll own channel strategy end-to-end - Meta, Google, WhatsApp CRM, SEO, affiliate. No committee, no six-week deck reviews. Ideas ship on the same week they land.

- Category tailwind. Indian faith-tech is one of the fastest-growing consumer categories this decade. AstroTalk just crossed unicorn. We're building the prescription-based Report - Pooja stack no one else has.

- Founder-led, category-obsessed. You'll work directly with the founder on strategy, positioning, and pricing - not filtered through three layers of middle management.

What we're looking for:

Someone who has run performance marketing at real scale, understands funnel economics from first-click to LTV, has strong opinions on creative, and can build a marketing calendar around the calendar of a growing faith-tech business - Diwali, Mahashivratri, Sawan, Bada Mangal. Bonus if you've worked in a category with high AOV variance (D2C wellness, edtech, insurance) and know how to keep CAC honest.