Lead - Performance Marketing - eCommerce
Human Touch · Bengaluru · onsite · Posted 41d ago
About a minute. You'll make an account on the way through.
About this role
Marketplace Growth:
- Develop and execute performance marketing strategies across Amazon, Flipkart and Myntra to drive revenue, visibility and sustainable growth.
- Campaign Strategy: Plan, launch and optimise marketplace advertising campaigns aligned with business and brand objectives.
- Experimentation & Growth: Run tests, experiments and growth-hacking initiatives to identify new opportunities and continuously improve campaign performance.
- Bidding & Optimisation: Build effective bidding strategies and optimise campaigns to maximise ROAS, ROI and overall marketing efficiency.
- Performance Forecasting: Develop performance forecasts and translate marketplace data into actionable recommendations for brands.
- Budget Management: Own and optimise marketing budgets, ensuring efficient allocation of spends across campaigns and platforms.
- Data & Insights: Analyse traffic, campaign and marketplace performance to identify trends, opportunities and areas for improvement.
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