Lead - Performance Marketing - Digital Growth - Internet/Online

Role Overview:

We are seeking an experienced Performance Marketing Lead on a 6-month contract to drive customer acquisition, lead generation, and digital growth across DriveX's online channels. The ideal candidate should have strong expertise in Google Ads, Meta Ads, SEO, Analytics, and conversion optimization, with experience managing large digital marketing budgets and delivering measurable business outcomes.

Key Responsibilities:

- Plan, execute, and optimize performance marketing campaigns across Google Ads, Meta (Facebook & Instagram), YouTube, LinkedIn, and other digital platforms.

- Drive qualified leads, website traffic, and customer acquisition while achieving defined CPA and ROAS targets.

- Manage digital marketing budgets and continuously optimize campaigns to maximize ROI.

- Monitor campaign performance and implement data-driven improvements.

- Conduct A/B testing for landing pages, creatives, ad copies, and audience segments.

- Develop and execute remarketing and customer retention campaigns.

- Develop and implement SEO strategies to improve organic traffic and search engine rankings.

- Conduct keyword research, competitor analysis, and technical SEO audits.

- Optimize website content, landing pages, metadata, internal linking, and site structure.

- Monitor website performance using Google Search Console, Google Analytics, and SEO tools such as SEMrush, Ahrefs, or Screaming Frog.

- Track keyword rankings, organic traffic, backlinks, and conversion performance.

Analytics & Reporting:

- Analyze campaign performance using Google Analytics 4 (GA4), Looker Studio, Google Ads Manager, and Meta Business Suite.

- Prepare weekly and monthly performance reports with actionable insights.

- Track key marketing KPIs, including CAC, CPL, CTR, CPC, Conversion Rate, and ROAS.

Cross-functional Collaboration:

- Work closely with Product, Design, Technology, CRM, and Content teams to improve campaign performance.

- Coordinate with the SEO, content, and creative teams to ensure alignment across paid and organic marketing initiatives.

- Support website optimization initiatives to improve user experience and conversion rates.

Required Skills:

- Strong experience in Google Ads, Meta Ads, and digital campaign management.

- Hands-on experience with Google Analytics 4 (GA4) and Google Tag Manager (GTM).

- Expertise in SEO, including technical SEO, on-page SEO, off-page SEO, and local SEO.

- Strong understanding of conversion rate optimization (CRO) and landing page optimization.

- Experience managing large digital marketing budgets and performance metrics.

- Excellent analytical and problem-solving skills.

Preferred Qualifications:

- Bachelor's / Master's degree in Marketing, Business, Digital Marketing, or a related field.

- Google Ads and Google Analytics certifications are preferred.

- Experience in automotive, e-commerce, marketplace, or consumer internet businesses is an advantage.