Lead Martech

Job Role -

Martech Lead

Experience -

8+ years

Work Location -

Mumbai (Lower Parel)

Work Mode -

5 days work from office (in a week)

Role Description -

The Martech professional will be responsible for managing and optimizing marketing technology platforms, automation tools, digital platforms, customer journeys, and marketing integrations. The role will focus on CEP, CRM, lead management, customer journey orchestration, conversational AI, WhatsApp, digital platforms, AI/ML-driven marketing analytics, and Martech solutions.

The incumbent will work closely with Marketing, Technology, Systems, Database, and other cross-functional teams to translate business objectives into actionable Martech solutions, support digital initiatives, troubleshoot platform integrations, improve operational efficiency, and deliver seamless customer experiences across web, mobile app, chat, and WhatsApp platforms.

Required Experience -

Minimum 5+ years of experience in Martech / Digital Platform Management, preferably in the health insurance industry.
Deep understanding of Martech applications, platform architecture, APIs, and best practices.
Experience managing marketing automation tools and digital customer journeys.
Experience with CRM, lead generation, nurturing, scoring, segmentation, A/B testing, and customer journey orchestration.
Experience working with digital platforms including websites, mobile applications, customer portals, and chatbot interfaces.
Strong analytical and problem-solving skills.
Experience working with cross-functional and technology teams to deliver Martech solutions.
Knowledge of CI/CD pipelines, DevOps practices, workflow analysis, and Agile methodologies.

Technical Skills -

Marketing automation and Martech platforms.
CEP – WhatsApp, Email, SMS/RCS.
CRM and lead management platforms.
Customer journey orchestration across Web and App platforms.
Lead generation, nurturing, scoring, segmentation, and A/B testing.
AI/ML data modelling and analytics for lead propensity and customer disposition.
APIs, databases, and SQL.
Chatbot and Conversational AI solutions.
WhatsApp integration and communication platforms.
Digital platforms including websites, mobile apps, customer portals, and chat interfaces.
Content Management Systems (CMS).
Digital Asset Management (DAM) platforms.
Experimentation and Personalization platforms.
Familiarity with web development frameworks/tools such as Flutter, React, Angular, Gatsby, or Next.js.
CI/CD pipelines, DevOps practices, workflow analysis, and Agile methodologies.
HTML, CSS, and JavaScript would be an advantage.