Lead - Marketing Strategy
Adani Transmission · Noida · onsite · Posted today
Undisclosed3–7 yrsfulltimeSourced from
About a minute. You'll make an account on the way through.
About this role
Educational Qualifications
- MBA / PGDM in Marketing, Strategy, Business Management, or related discipline from a reputed institution.
- Bachelors degree in Marketing, Business Administration, Commerce, Engineering, or related field.
- 3-7 years of experience in Marketing Strategy, Brand Management, Business Development, Market Research, or Strategic Marketing.
- Preferably from Real Estate, Infrastructure, Hospitality, Retail, FMCG, or Consumer-focused industries.
- Experience in campaign management, market intelligence, customer analytics, and lead generation strategies.
- Exposure to project launches, branding initiatives, and performance marketing will be preferred.
Marketing Strategy Planning
- Assist in developing and implementing project-specific and corporate marketing strategies aligned with business objectives.
- Support annual marketing plans, budget allocation, and strategic initiatives for ongoing and upcoming projects.
- Conduct market assessments to identify customer trends, demand patterns, and growth opportunities.
- Develop go-to-market strategies for new project launches and sales initiatives.
- Conduct market research and customer behavior analysis to identify target audience segments.
- Gather and analyze customer insights to improve product positioning and marketing effectiveness.
- Monitor real estate market trends, industry developments, and competitor activities.
- Prepare strategic recommendations based on market intelligence and business requirements.
- Ensure adherence to brand guidelines across all marketing and communication activities.
- Support initiatives to enhance brand visibility, reputation, and customer perception.
- Coordinate with creative and digital agencies for development of marketing collateral and campaigns.
- Maintain consistency in messaging across online and offline channels.
- Plan and execute integrated marketing campaigns across digital, print, outdoor, events, and social media platforms.
- Track campaign performance and suggest optimization measures to improve ROI.
- Coordinate with media agencies and vendors for campaign deployment and execution.
- Ensure timely delivery of marketing activities within approved budgets.
- Support digital marketing initiatives including SEO, SEM, social media, email marketing, and performance marketing.
- Track lead generation effectiveness and marketing funnel performance.
- Analyze customer acquisition costs, lead conversion metrics, and campaign outcomes.
- Work closely with Sales and CRM teams to improve lead quality and conversion rates.
- Prepare marketing dashboards, reports, and presentations for management reviews.
- Monitor project-wise marketing performance and customer engagement metrics.
- Analyze campaign ROI and business impact of marketing investments.
- Present actionable insights to support strategic decision-making.
- Collaborate with Sales, CRM, Product Development, Design, Finance, and external agencies.
- Coordinate with channel partners and vendors for marketing initiatives.
- Support leadership in strategic marketing projects and special assignments.
This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
Sourced from naukri
Skills
Business ManagementcrmCampaignBusiness RequirementsBrandingcustomer analyticsAnalyticsConsumer InsightsBrand Managementbrand visibilityBusiness DevelopmentCampaign ManagementAdministrationCustomer Acquisition
About Adani Transmission
Adani Transmission
Real Estate
501
employees
2013
13 years old
Ahmedabad
IN
₹9.9L PA avg
Avg at Adani Transmission
About
Adani Transmission is one of the largest power transmission company in India with 14000+ power transmission length and 23000+ transformation capacity.
Industries
Real Estate
Employee ratings
10 reviews
3.6/ 5
Culture
2.5
Career growth
2.5
Work-life
2.4
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