Lead – Marketing Strategy

Purpose/Objective

The Regional Sales and Marketing Head is responsible for leading the sales and marketing function for the assigned region, ensuring revenue generation and brand positioning across residential and commercial projects.
This role involves strategic planning, sales execution, team alignment, and delivering measurable results in line with business objectives.
The role will also oversee marketing initiatives, customer engagement strategies, and loyalty portfolio management, ensuring top-line and bottom-line achievements.

Key Responsibilities of Role

Regional Sales and Marketing Head Sales Planning and Revenue Generation: Develop and execute sales strategies to achieve revenue and volume targets for the region.
Create project-wise sales plans, including positioning, pricing strategies, and target achievement.
Monitor and improve conversion ratios, ensuring efficient lead closures and sales team alignment.
Generate sales revenue through direct, referral, and channel partner engagement.
Marketing and Branding Initiatives: Plan and execute marketing campaigns, including media plans, hoarding space, print strategies, and digital promotions.
Develop marketing models for new product launches and brand-building efforts.
Drive project branding and positioning to align with customer needs and market trends.
Oversee referral sales generation and lead generation initiatives.
Conduct market research and competitor analysis to refine strategies for existing and new opportunities.
Strategic Business Contributions: Provide inputs to architecture and project teams based on customer feedback for new developments.
Collaborate with the liaison team to ensure timely project approvals.
Build sustainable revenue models while achieving market share and profitability goals.
Partner with joint venture (JV) stakeholders to align and execute sales and marketing strategies.
Customer Engagement and Loyalty Management: Manage loyalty portfolios to identify present and future business opportunities.
Strengthen customer relationships by ensuring high-quality service delivery through consultants, agencies, and vendors.
Address customer grievances promptly, ensuring a seamless customer experience.
Technology and Governance: Drive the implementation of CRM systems to enhance sales and marketing efficiency.
Maintain MIS reports and dashboards to provide accurate insights for management decision-making.
Establish a transparent governance model across sales and CRM functions.
Market Research and Competitive Analysis: Perform micro-market research and competitor activity analysis to adapt strategies as per market dynamics.
Provide periodic updates to management on emerging trends and market conditions.
Team Leadership and Capability Development: Foster a performance-driven culture in sales and CRM teams.
Identify training needs and execute capability-building initiatives for higher productivity.
Mentor and lead a team of sales and marketing professionals to achieve organizational objectives.
Promotions and Partnerships: Plan and execute promotional activities to maximize sales and lead generation.
Establish tie-ups with consultants, agencies, and vendors to support sales and marketing efforts.
Sales Governance and Performance Metrics: Create governance models to ensure adherence to sales processes and CRM standards.
Track and achieve conversion rates, sales revenue, and promotional campaign ROI.
Key Stakeholders - Internal Sales Team CRM Team Project Planning Team Legal Team Branding Team Facility Management Team Key Stakeholders - External Customers Channel Partner Marketing and sales agencies Business and Real Estate forums

Technical Competencies

Brand Management-REA,Content & Campaign Management-REA,Customer Centricity-REA,Data Analysis-REA,Digital Marketing-REA,Lead Generation & Management-REA,Market Research & Analysis-REA,PR Management-REA,Product Knowledge-REA,Sales Strategy Development-REA

Qualifications and Experience

Educational Qualification: Bachelor’s degree in any discipline and MBA/PGDM in Marketing, Sales, or a related field Work Experience (Range of years): 18-20 Years Preferred Industry: Experience in sales and marketing, with a proven track record in real estate (residential and commercial projects).
Strong background in market research, branding, and customer engagement strategies.
Proficiency in CRM systems and data-driven decision-making tools.