Lead–Marketing D2C (Premium Skincare)
Purpleeon Consulting Services · Chennai · onsite · Posted 56d ago
About a minute. You'll make an account on the way through.
About this role
Job Role Summary : The Lead - Marketing will own end-to-end branding & marketing strategy and execution across digital, brand, performance, and retention. This role requires a balance of brand thinking and strong analytical capability to drive profitable growth while maintaining premium positioning.
Key Responsibilities :
1. Marketing Strategy & Growth Leadership
- Develop and execute the overall marketing strategy aligned with revenue and growth targets
- Build quarterly and annual marketing roadmaps
- Drive customer acquisition, retention, and lifetime value optimization
- Identify white spaces and competitive positioning opportunities
2. ROI & Performance Tracking
- Own marketing budgets and ensure optimal allocation across channels
- Track CAC, ROAS, LTV, contribution margins, and cohort performance
- Build dashboards and performance review frameworks
- Continuously optimize campaigns based on data insights
3. Digital & Performance Marketing Oversight
- Lead paid media strategy (Meta, Google, influencer ads, performance creatives)
- Work closely with agencies to ensure conversion-focused execution
- Oversee funnel optimization (landing pages, CRO, remarketing flows)
- Align content strategy with performance objectives
4. Agency & Vendor Leadership
- Manage creative, digital, influencer, and PR agencies
- Set clear KPIs and accountability structures
- Conduct monthly performance reviews with agencies
- Ensure timely delivery and strategic alignment
5. Brand Consistency & Positioning
- Guard brand identity, tone, and premium positioning across all touchpoints
- Ensure communication reflects science-backed credibility and aspirational luxury
- Oversee product launch campaigns and storytelling
6. Customer Retention & CRM
- Lead email, WhatsApp, loyalty, and repeat purchase strategies
- Improve retention rates and customer engagement
- Develop automated lifecycle marketing journeys
7. Cross-Functional Collaboration
- Work closely with product development, sales, and finance teams
- Align marketing timelines with product launches and inventory planning
- Provide market feedback for innovation pipeline
Qualification : Bachelor's Degree with MBA Marketing (preferred)
Experience :
- 8–15 years of experience in D2C, beauty, skincare, personal care or premium consumer brands
- Strong understanding of performance marketing metrics and growth models
- Experience managing agencies and marketing budgets
- Data-driven decision maker with strategic thinking ability
- Strong brand sensibility and understanding of premium positioning
Skills :
- A commercially sharp marketer, not just a campaign executor
- Candidates who understand that premium skin care brands grow through perception + performance
- A leader who can balance creativity with financial discipline
- High ownership mindset with execution capability
Sourced from naukri