Lead - Marketing & Communication
Resil Force · Bengaluru · onsite · Posted 3d ago
Undisclosed6–10 yrsfulltimeSourced from
About a minute. You'll make an account on the way through.
About this role
Job Description
- Brand Management:
- Champion brand consistency across all channels, maintaining our brand identity, tone, and values.
- Conduct market research to fine-tune brand positioning in line with target audience perceptions and needs.
- Product substitution analysisOversee potential risks to the brands reputation, coordinating with PR and communications teams when needed.
- Online Marketing:
- Drive online campaigns including SEO, SEM, email marketing, and social media advertising.
- Design and execute digital marketing campaigns across various platforms, including search engines, social media, and email marketing.
- Manage the content team to produce relevant, engaging content that resonates with our online audience.
- Utilize analytics tools to measure and report performance of all digital marketing campaigns, assessing against goals (ROI and KPIs).
- Online Business Growth:
- Drive online campaigns including SEO, SEM, email marketing, and social media advertising.Oversee performance marketing efforts such as PPC, affiliate marketing, and retargeting to ensure consistent online revenue streams.
- Enhance our online presence from website functionality to landing pages, ensuring seamless customer experiences.
- Continuously monitor and interpret online metrics, driving sales growth and engagement.
- Offline Brand Strategy:
- Lead offline initiatives.
- Engage with external partners and stakeholders to bolster consistent brand representation in physical arenas.
- Oversee offline advertising campaigns.
- Plan and manage events and influencers, participation in exhibitions.
- Marketing Strategy Formulation:
- Innovate, develop, and roll out marketing strategies that amplify brand prominence and spur sales.
- Partner with cross-functional teams for integrated campaigns and alignment with overarching business aims.
- Team Management Collaboration:
- Direct, mentor, and elevate a team of marketing aficionados, instilling a culture of collaboration, innovation, and accountability.
- Collaborate extensively with sales, product development, operations and other key departments to realize comprehensive marketing success.
Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
Sourced from naukri
Skills
Email MarketingAffiliate MarketingMarket ResearchAnalytics toolsAnalyticsAdvertising CampaignsBrand ManagementBrand StrategyadvertisingBrand IdentityBrand PositioningMarketing StrategiesmarketingDigital Marketing