Lead- Marketing and Communications

Role & responsibilities

1. Strategy & Planning

• Develop and execute an integrated marketing & communications strategy (online + offline) aligned with organizational goals and regional priorities
• Define target audiences (students, parents, Industries, Training Partners, government) and tailor messaging accordingly
• Build an annual MarCom calendar (campaigns, events, content, PR) in coordination with program leads

2. Brand, Content & Creative

• Own brand guidelines, ensure brand consistency and visual identity across all touchpoints
• Oversee development of marketing collateral brochures, flyers, presentations, reports, case studies, newsletters, sales kits
• Lead storytelling: write and edit copy (press releases, blogs, website content, emailers)
• Supervise design & multimedia vendors (graphic designers, video editors) to deliver high-quality creative assets
• Ensure each communication piece carries a clear call-to-action and aligns with funnel stage

3. Digital, SEO & Social

• Oversee website content strategy, updates, and SEO optimization
• Plan and manage social media strategy, content calendars, community engagement
• Run paid digital campaigns (Google Ads, social media ads) and optimize them for performance
• Coordinate email marketing, drip campaigns, lead nurturing flows

4. Lead Generation & Demand Generation

• Support in tandem with Training Partners to build lead funnels
• Plan and execute campaigns (digital + offline) to drive inquiries and enrollments
• Nurture prospects via content, engagement, webinars, etc.
• Measure and improve conversion metrics at every stage

5. Public Relations, Events & External Outreach

• Build relationships with media, industry bodies, government, NGOs, community stakeholders
• Lead media outreach, press releases, guest articles, interviews
• Plan and execute events — workshops, open houses, webinars, roadshows
• Seek speaking opportunities, partnerships, collaborations that elevate brand visibility

6. Internal Communications & Employer Branding

• Support internal messaging: newsletters, staff updates, intranet content, training communications
• Collaborate with HR to boost employer branding, staff recruitment campaigns, culture stories

7. Analytics, Budget & Vendor Management

• Define key KPIs (brand awareness, lead volume, conversion rates, engagement metrics) and track/report performance
• Use insights to optimize, and strategic changes in campaigns
• Create and manage MarCom budgets; ensure cost control
• Select, manage, and evaluate external agencies, vendors, and partners

8. Monitoring, Reporting & Evaluation

• Prepare periodic MIS, dashboards, performance reports, trend analyses
• Implement systems to monitor performance, feedback mechanisms, and continuous improvement
• Ensure documentation of campaign learnings, best practices, and process improvements