Lead Marketing Analytics Specialist

Wood Mackenzie is the global leader in analytics, insights and proprietary data across the entire energy and natural resources landscape. For over 50 years our work has guided the decisions of the world’s most influential energy producers, utilities companies, financial institutions and governments. Now, with the world’s energy system more complex and interconnected than ever before, sector-specific views are no longer enough. That’s why we’ve redefined what’s possible with Intelligence Connected. By fusing our unparalleled proprietary data with the sharpest analytical minds, all supercharged by Synoptic AI, we deliver a clear, interconnected view of the entire value chain. Our trusted team of 2,700 experts across 30 countries breaks siloes and connects industries, markets and regions across the globe. This empowers our customers to identify risk sooner, spot opportunities faster and recalibrate strategy with confidence – whether planning days, weeks, months or decades ahead. Wood Mackenzie Intelligence Connected

WoodMac.com Wood Mackenzie Brand Video

Wood Mackenzie Values

• Inclusive – we succeed together
• Trusting – we choose to trust each other
• Customer committed – we put customers at the heart of our decisions
• Future Focused – we accelerate change
• Curious – we turn knowledge into action Wood Mackenzie’s Marketing Performance & Analytics team is seeking a Lead - Marketing Analytics to drive strategic analytics and insight across one of our Verticals (Natural Resources, Power & Technology Infrastructure, or Financials & Trading). This role goes beyond execution to owning the analytics agenda for the Vertical, shaping decision-making through advanced insights, and influencing senior stakeholders across Marketing, Sales, Customer Org and Product. The individual will act as a strategic partner to the business, proactively identifying growth opportunities, driving alignment across GTM activities, and embedding a culture of data-driven decision-making. They will also play a key role in mentoring junior team members and elevating analytics maturity across the function. While primarily aligned to a vertical, the individual will also contribute to cross-functional and organization-wide analytics initiatives, including attribution, measurement frameworks, and marketing effectiveness programs across regions and segments.

Main Responsibilities Strategic Analytics Leadership

• Own and drive the analytics and insight roadmap for a vertical, aligning closely with business goals and revenue priorities.
• Translate business problems into analytical frameworks, hypotheses, and measurable outcomes.
• Act as a trusted advisor to senior stakeholders, influencing decisions through data-driven storytelling. Advanced Insights & Growth Identification
• Identify high-impact growth opportunities and inefficiencies across the funnel through deep-dive analysis.
• Lead end-to-end funnel diagnostics, including pipeline health, conversion, and velocity analysis.
• Drive predictive and prescriptive analytics to inform marketing and commercial strategy. Campaign, Channel & Email Analytics
• Own and evolve frameworks for measuring campaign effectiveness, including multi-touch attribution.
• Lead email marketing analytics, including performance measurement (open rates, CTR, conversion), segmentation effectiveness, journey optimization, and deliverability insights.
• Partner with campaign and lifecycle teams to optimize engagement strategies through A/B testing and data-backed recommendations. Data Storytelling & Executive Communication
• Deliver high-quality, executive-ready insights for leadership forums (e.g., townhalls, QBRs).
• Elevate storytelling standards across the team by translating complex data into clear business narratives. Cross-functional Collaboration & Influence
• Partner closely with Sales, Product, Digital, Web, Research and Marketing Operations to drive aligned GTM execution.
• Influence campaign strategy, targeting, and segmentation through actionable insights.
• Act as a bridge between data, marketing strategy, and commercial outcomes. Team Capability Building
• Provide mentorship and guidance to junior analysts/specialists, supporting their development.
• Promote best practices in analytics, measurement, and data governance across the team.
• Lead by example in fostering a proactive, insight-led culture and actively drive knowledge-sharing initiatives across the marketing organization. Data, Tools & Innovation
• Drive adoption and optimization of analytics tools and martech stack (e.g., Salesforce, Dreamdata, GA4, BI tools such as PowerBI).
• Leverage AI and automation to scale insights generation and improve efficiency.
• Ensure data quality, governance, and standardization (UTMs, campaign tracking, funnel definitions). Operational Excellence
• Prioritize and manage multiple projects effectively, ensuring alignment with business priorities.
• Lead and contribute to cross-vertical initiatives such as segmentation, attribution models, and measurement frameworks.

About You Experience & Expertise

• Significant experience in Marketing Analytics within a B2B environment, with a proven track record of driving business impact.
• Strong understanding of end-to-end marketing funnels, GTM strategies, and revenue attribution. Technical & Analytical Skills
• Advanced experience with CRM and MarTech tools such as Salesforce, Pardot, Google Analytics 4, Dreamdata or similar for attribution, and ABM tools like 6sense.
• Strong expertise in email analytics, including campaign performance measurement, lifecycle journeys, segmentation, and optimization.
• Proficiency in data visualization tools such as Microsoft Power BI, Tableau, or similar. Leadership & Influence
• Demonstrated ability to lead initiatives and influence stakeholders across multiple functions.
• Experience mentoring or guiding team members, with a focus on capability building and knowledge sharing. Business & Strategic Thinking
• Ability to connect data insights to commercial outcomes, influencing strategy and execution.
• Strong problem-solving mindset with the ability to structure ambiguous business problems. Communication & Storytelling
• Exceptional data storytelling and presentation skills, with experience engaging senior stakeholders.
• Ability to tailor communication for varying levels of data maturity across the organization. Ways of Working
• Highly proactive, with a strong sense of ownership and accountability.
• Comfortable working in a fast-paced environment with shifting priorities.
• Naturally curious, with a passion for continuous learning and innovation. Education
• Degree in Marketing, Business Analytics, Economics, or a related field preferred.
• Experience in the Energy sector would be preferred.

Expectations While we are a hybrid working company, remote working arrangements will not be considered for this role. Due to the global nature of the team, a degree of flexible working will be required to accommodate different time zones.

Equal Opportunities We are an equal opportunities employer. This means we are committed to recruiting the best people regardless of their race, colour, religion, age, sex, national origin, disability or protected veteran status. You can find out more about your rights under the law at www.eeoc.gov