Lead Marketer

Lead Marketer - Digital Growth

Job Summary

NextRow Digital is seeking an experienced Lead Marketer - Digital Growth to drive brand positioning, demand generation, and Sales Qualified Lead (SQL) growth in a B2B environment.

This role requires a strategic thinker with strong execution capability, hands-on experience in marketing automation, and a proven track record in pipeline-driven marketing.

Key Responsibilities

• Develop and execute B2B demand generation strategies

• Drive Sales Qualified Leads (SQLs) and measurable pipeline growth

• Own and refine brand messaging across digital channels

• Plan and execute integrated marketing campaigns (organic + paid)

• Manage marketing automation platforms and lead nurturing workflows

• Optimize marketing funnel performance (MQL to SQL conversion)

• Collaborate closely with Sales to align on ICPs and revenue goals

• Track, analyze, and report campaign performance using analytics tools

• Manage website, landing pages, and conversion optimization initiatives

Required Skills & Qualifications

• 5-8 years of experience in B2B marketing, digital growth, or demand generation

• Strong experience in SQL generation and pipeline marketing

• Hands-on experience with marketing automation tools (HubSpot, Marketo, Salesforce, or similar)

• Expertise in campaign management, lead nurturing, and funnel optimization

• Strong understanding of performance marketing and analytics

• Excellent written and verbal communication skills

• Experience working with Sales teams in revenue-driven environments

Preferred Background

• Experience in B2B services, SaaS, consulting, or digital transformation

• Familiarity with AI tools for marketing productivity

• Experience in account-based marketing (ABM) is a plus

Key Performance Indicators (KPIs)

• Increase in Sales Qualified Leads (SQLs)

• Pipeline contribution from marketing initiatives

• Conversion rate improvement across funnel stages

• Campaign ROI and performance metrics

Why Join NextRow Digital

• High-ownership, leadership role

• Direct revenue impact

• Opportunity to shape brand positioning in the B2B ecosystem

• Growth-focused, innovation-driven culture

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