Lead Market Research Analyst

Job Title: Lead Market Research & Commercial Data Analyst

Industry: Food & Beverage / FMCG Manufacturing (Syrups, Confectionery & Prepared Foods)

Location: Riyadh, Saudi Arabia

Employment Type: Full-time

Experience Level: Senior Level (Minimum 5 Years of relevant market study experience)

Job Purpose

We are seeking a senior Market Research & Commercial Data Analyst with a proven track record (minimum 5 years) in market intelligence, food/FMCG sector analysis, and cost evaluation. Rather than purely technical/software tasks, this role focuses heavily on strategic market evaluationidentifying domestic and international expansion opportunities, evaluating market risks, and analysing raw material cost dynamics for our manufacturing operations.

Key Responsibilities

• Comprehensive Market Study & Overseas Expansion
• Conduct in-depth market research on domestic (Saudi Arabia) and international target markets for syrups, confectionery, and packaged food products.
• Evaluate country-specific demand, competitive landscapes, pricing structures, and consumer buying trends to guide market entry strategies.
• Feasibility & Trade Challenge Analysis
• Analyze market barriers, import/export regulations, tariffs, shipping costs, and distribution channels for overseas expansion.
• Identify market risks, distributor margins, and local compliance requirements in prospective export countries.
• Material Cost & Supply Chain Intelligence
• Perform detailed cost analyses of key raw materials, food additives, packaging, and ingredients (e.g., sugars, sweeteners, functional agents).
• Monitor market price fluctuations for input commodities and assess their impact on product profitability and Bill of Materials (BOM).

• Strategic Business Insights

Translate market study findings into clear commercial reports and business feasibility presentations for management

Preferred candidate profile

Qualifications & Requirements

• Experience: Minimum 5+ years of hands-on experience in market research, commercial analytics, or industry studypreferably within FMCG, food manufacturing, or food & beverage distribution.
• Core Competencies:
• Proven background in market research methodologies, competitive intelligence, and feasibility studies.
• Strong understanding of FMCG cost drivers, raw material price monitoring, and export/import economics.
• Solid commercial judgment with the ability to evaluate real-world trade opportunities and operational challenges.
• Functional & Technical Tools:
• Proficiency in commercial data tools and spreadsheet modelling (Microsoft Excel) for market and financial comparison.
• Practical capability with reporting and reporting tools (e.g., Power BI, Tableau, or executive reporting platforms) to present market trends visually.
• Education: Bachelor’s degree in business administration, Marketing Research, Economics, Finance, or a related field.
• Languages: Professional fluency in English;