Lead Internal Audit - Marketing

Job Purpose

To lead the Internal Audit function for the Marketing business and provide independent assurance on the effectiveness of governance, risk management, internal controls, and operational processes across marketing zones, clusters, regions, and market-facing activities. The role is responsible for evaluating the adequacy of controls over channel programs, dealer and influencer engagement, trade schemes, customer initiatives, market development activities, and field operations, while identifying risks, process inefficiencies, compliance gaps, and improvement opportunities to strengthen business performance and governance.

Job Context & Major Challenges

UltraTech Cement operates through an extensive marketing network comprising multiple zones, clusters, sales regions, channel partners, dealers, influencers, and customer engagement platforms. Given the scale and geographical spread of operations, maintaining strong governance, process discipline, policy compliance, and operational effectiveness is critical. The Vertical Head – Internal Audit (Marketing) provides independent oversight of marketing operations, ensuring consistency of controls, transparency in execution, effective implementation of business policies, and timely identification of operational and compliance risks across the marketing organization.

Major Challenges

• Providing effective audit coverage across a large and geographically dispersed marketing organization comprising multiple zones, clusters, and regions.
• Ensuring consistent implementation of policies, processes, control standards, and governance frameworks across diverse markets.
• Identifying operational inefficiencies, policy deviations, control gaps, and potential revenue leakages in market-facing activities.
• Evaluating the effectiveness of channel management, dealer engagement, customer programs, and market development initiatives.
• Balancing independent assurance with business partnership while driving timely implementation of corrective actions.
• Leveraging analytics and field insights to proactively identify emerging risks and strengthen decision-making.
• Maintaining audit effectiveness in a dynamic market environment characterized by changing customer needs, competitive pressures, and evolving business models.
  
  

Evaluating the effectiveness of channel management, dealer engagement, customer programs, and market development initiatives.

• Balancing independent assurance with business partnership while driving timely implementation of corrective actions.
• Leveraging analytics and field insights to proactively identify emerging risks and strengthen decision-making.
• Maintaining audit effectiveness in a dynamic market environment characterized by changing customer needs, competitive pressures, and evolving business models. Key Result Areas Key Result Areas (Max 1325 Characters) Supporting Actions (Max 1325 Characters)
  
  

Audit Assurance for Marketing Operations

• Lead audits across zones, clusters, regions,
  
  

KRA (Accountabilities) (Max 1325 Characters)Supporting Actions (Max 1325 Characters)

KRA1 Audit Assurance for Marketing Operations     

• Support Head, CC in media interactions
• Research White Papers on various functions and initiatives
• Create, maintain and enhance UltraTech's digital presence (including content on website, social media platforms and analytics)
• Support Head – CC in business collaterals including Sustainability Report, Annual Report, Corporate Brochure, Corporate Video, among others
• Work with functions to write and feature technical articles in publications, which will enhance UltraTech's position as an expert
• Prepare detailed profiles of senior leadership
• Ensure scanning of media coverage on a daily basis pertaining to the company, industry, competition and general interest article. Ensure distribution to interested parties.
  
  

Lead audits across zones, clusters, regions, channel operations, dealer programs, and market-facing activities.

• Ensure effective risk coverage of key marketing processes.
  
  

KRA2 Process Governance & Policy Compliance

• Assess adherence to business policies, operating procedures, delegation frameworks, and governance standards.
• Identify process deviations and control weaknesses.
  
  

KRA3 Channel & Customer Program Effectiveness

• Review controls around dealer engagement, customer initiatives, influencer management, trade programs, and market development activities.
• Recommend enhancements to improve transparency and operational effectiveness.
  
  

KRA4 Risk Identification & Operational Improvement

Proactively identify operational risks, revenue leakages, process inefficiencies, and control gaps.

• Drive process standardization and continuous improvement across regions.
  
  

KRA5 Audit Reporting & Corrective Action Monitoring

• Present meaningful insights to business leadership.
• Monitor closure of audit observations and ensure sustained compliance.
  
  

KRA6 Audit Transformation & Risk Monitoring

Partner with the Value Creation Vertical to drive digitization, automation of audit processes, and continuous control monitoring across assigned functions.

• Conduct thematic reviews and trend analysis of key risk areas to strengthen controls and establish accountability at the user level.