Lead II - Adobe Launch

Role Description SENIOR ADOBE ANALYTICS & LAUNCH SPECIALIST 6+ Years Experience ________________________________________ ABOUT THE ROLE We seek a Senior Adobe Analytics & Launch Specialist to drive our digital measurement strategy. You will design and manage end-to-end analytics implementations across global products and markets, ensuring data accuracy, governance, and actionable insights. This role combines technical implementation expertise with strategic business acumen, requiring strong capabilities in tag management, analytics architecture, validation, and stakeholder collaboration. ________________________________________ KEY RESPONSIBILITIES Adobe Launch & Tag Management Design, implement, and govern Adobe Launch solutions with scalable tracking frameworks and best practices. Configure rules, data elements, extensions, environments, and publishing workflows. Establish tag governance standards, manage release processes, and ensure production stability through comprehensive documentation and deployment protocols. End-to-End Analytics Lifecycle Own analytics delivery from requirements gathering to reporting. Translate business objectives into measurable KPIs and robust analytics architectures. Develop Solution Design Documents and tracking specifications. Implement and validate solutions across web and digital channels. Work across multiple global products and markets, adapting measurement approaches to local needs while maintaining consistency. Reporting, Dashboards & Insights Build, optimize, and maintain dashboards and executive reports. Develop automated reporting solutions using AI tools to accelerate insight generation and streamline analytics operations. Monitor KPI performance, identify trends and opportunities, and deliver data-driven recommendations to product and business teams. Data Quality & Validation Perform comprehensive QA of analytics implementations, validating data layers, events, variables, and tracking configurations. Conduct tag validation using Adobe Experience Platform Debugger and browser tools. Investigate discrepancies, establish monitoring frameworks, and ensure data integrity and governance compliance. Stakeholder Partnership & Communication Collaborate with Product, Marketing, Engineering, and Business teams. Facilitate requirements workshops, translate technical concepts for non-technical audiences, and present insights to leadership. Communicate proactively on project status, risks, and blockers, ensuring alignment and preventing escalations. ________________________________________ REQUIRED EXPERTISE Adobe & Analytics Platform Adobe Launch (Adobe Experience Platform Tags)

• Adobe Analytics
• Analytics Solution Design
• Measurement Framework Development
• Tag Governance & Deployment
• Event Tracking & Variable Configuration
• Customer Journey Analytics
• Web & Digital Analytics Architecture Implementation & Analysis End-to-End Analytics Lifecycle
• Data Collection Strategy & Digital Data Layers
• KPI Definition & Measurement
• Analytics Architecture Design
• Global Product & Market Collaboration
• Stakeholder Communication & Alignment Reporting & Data Visualization Adobe Analysis Workspace
• Dashboard Development & Optimization
• Executive Reporting
• Power BI, Tableau, or Looker (preferred)
• Performance Monitoring
• AI-Powered Reporting & Automation Validation & Quality Assurance Tagging & Data Layer Validation
• Adobe Experience Platform Debugger
• Browser Developer Tools
• QA Testing Methodologies
• Data Quality & Integrity Assurance Technical Foundation JavaScript
• HTML
• CSS
• Web Technologies
• API Fundamentals
• Digital Architecture Concepts ________________________________________ YOU BRING
• 6+ years hands-on experience with Adobe Launch and Adobe Analytics
• Proven expertise designing and implementing measurement frameworks across complex digital environments
• Strong track record managing analytics implementations from requirements through validation and reporting
• Technical depth in data collection, tag management, and analytics architecture
• Excellent problem-solving and troubleshooting capabilities
• Ability to communicate technical concepts effectively to diverse audiences
• Proactive approach to quality assurance, data governance, and stakeholder engagement
• Experience supporting global, multi-market analytics strategies
• Demonstrated ability to drive insights and recommendations that impact business outcomes

Skills Adobe Launch, Adobe Analytics, JavaScript, CSS, HTML, Customer Experience, Dashboard Development, Data Validation, KPI Reporting, Tableau, Power BI