Lead / Group Product Manager (Microtransaction Products)

Job Summary

The Product Team at Lokal operates as the engine driving our house of apps model. We work at the intersection of deep Bharat user insights, cutting-edge AI, and business strategy. As a Group Product Manager, you will lead a squad of Product Managers and Product Analysts, taking end-to-end ownership of a major product vertical or portfolio of apps to scale engagement, monetization, and user retention.

Role Overview

As a Group Product Manager (GPM), you will own the end-to-end strategy, roadmap, and execution for one or more key product verticals (e.g., Emotional Well-being/Social, Monetization & Marketplace Services, or Growth & Retention). You will mentor and manage a team of PMs, collaborate with engineering, design, marketing, and data teams, and directly influence business P&L and company-wide strategy.

About the Team

Responsibilities

• Portfolio & Business Strategy: Define the 12-18 month vision, strategy, and roadmap for a cluster of products, aligning product metrics directly with overall company business outcomes and P&L targets.
• Team Leadership & Mentorship: Hire, lead, and grow a team of high-performing Product Managers and Associate PMs. Foster a culture of rapid experimentation, high speed, and data-backed decision-making.
• Growth, Retention & Monetization: Lead core growth loops, pricing models (cohort-based pricing, subscriptions, micro-transactions), payment funnel optimizations, and gamification mechanics across the portfolio.
• Cross-Functional Execution: Partner closely with Design, Engineering, UX Research, Analytics, Marketing, and Operations to deliver high-impact features with speed and quality.
• Bharat-First User Discovery: Deep-dive into Tier 2/3+ user behavior through qualitative research and quantitative analytics to unearth local nuances, trust barriers, and high-value use cases.
• AI & Platform Strategy: Integrate AI-driven personalization, recommendations, and local-language audio/chat workflows to reduce friction and improve discovery across apps.

What We're Looking For

• 6-10+ years of product management experience in high-growth consumer tech, marketplace platforms, or digital content/social apps.
• 2+ years of direct experience managing, mentoring, and scaling a team of Product Managers.
• Analytical & First-Principles Thinking: Mathematically sharp, highly investigative with data, and capable of structuring complex problems systematically.
• Educational Background: Degree from top-tier institutes (IIT, BITS, NIT, IIM, or equivalent) preferred but not restricted to.
• Track Record of Scale: Proven experience driving business growth ($/monetization, retention, or viral acquisition loops) at scale (millions of DAUs/MAUs).
• Execution & Ownership: High bias for action, comfortable moving fast in ambiguous environments, and willing to balance strategic alignment with hands-on execution.
• Bharat/Local Insight: Deep empathy for Tier-2+ Indian users and appreciation for regional nuances, local-language internet, and community trust dynamics.

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