Lead - GL Common/Senior Lead - GL Common
Bajaj Finance · Pune · onsite · Posted 56d ago
Undisclosed5–7 yrsfulltimeSourced from
About a minute. You'll make an account on the way through.
About this role
Job Summary
The User Researcher is responsible for generating deep, psychology-backed insights into user behavior, motivations, and decision-making within fintech and digital financial products. The role focuses on applying behavioral science, cognitive psychology, and quantitative/qualitative research methods to uncover latent user needs and translate them into actionable inputs for design, product, and business strategy. The role ensures user-centric, evidence-based decision-making across the organization.
Responsibilities - Conduct in-depth moderated and unmoderated user interviews using psychological frameworks (e.g., Prospect Theory, Cognitive Dissonance, System 1 & 2) to uncover latent motivations, emotional drivers, and behavioral barriers.
- Design, deploy, and analyze quantitative research studies (surveys, questionnaires, experiments) grounded in validated psychological models such as Theory of Planned Behavior (TPB), Big Five Personality Traits, and Self-Determination Theory.
- Synthesize qualitative and quantitative data into actionable insights by identifying underlying cognitive and behavioral patterns (e.g., loss aversion, anchoring bias, trust erosion).
- Translate research findings into structured outputs such as personas, mental models, journey maps, and behavioral frameworks that predict user behavior.
- Test UI/UX prototypes through usability and concept validation studies using tools like Figma, Maze, and User Testing, leveraging models such as Fogg's Behavior Model.
- Own end-to-end research execution including study design, participant recruitment, psychometric segmentation, data analysis, and insight storytelling.
- Partner closely with design, product, and business teams to convert behavioral insights into bias-aware recommendations, nudges, and experience improvements.
- Monitor fintech and behavioral science trends (e.g., hyperbolic discounting, decision fatigue) through diary studies, ethnographic research, and secondary analysis.
- Support business KPIs such as conversion, engagement, retention, and trust through evidence-backed research inputs.
- Contribute to the development of internal research standards, methodologies, and best practices.
- Selection of appropriate research methodologies, tools, and psychological frameworks for specific business problems.
- Prioritization of research initiatives based on business impact and user needs.
- Translating complex psychological theories into clear, actionable recommendations for cross-functional stakeholders.
- Balancing qualitative depth with quantitative scale in fast-paced product environments.
- Driving adoption of research insights in business and product decision-making.
- Master's degree in behavioral design, Interaction Design, Human Psychology, Cognitive Science, or related discipline
- 5+ years of hands-on experience in qualitative and quantitative user research within consumer tech, fintech, or digital product environments.
- Proven application of psychological and behavioral science theories portfolio must demonstrate this expertise.
- Strong design background with proficiency in UX/UI principles and prototyping tools (Figma, Sketch).
- Expertise in research tools such as UserTesting, Qualtrics, Dovetail, Miro, and Maze.
- Demonstrated ability to build insights through behavioral and cognitive lenses with measurable cross-functional impact.
- Excellent communication and storytelling skills to simplify complex theories for diverse stakeholders.
- Strong analytical mindset with experience in psychometrics and statistical analysis.
- High ownership, self-motivation, and ability to operate independently in a high-performance environment.
- Prior fintech research experience (e.g., behavioral economics in payments, lending, investments).
- Certifications in behavioral science or insights (e.g., HBR Behavioral Insights).
Sourced from naukri
Skills
interaction designPrototypingStorytellingPsychometricssketchLendingsegmentationstatistical analysisMiroPrototyping Toolsresearch toolsFinancial ProductsGLcognitiveFintechResearchFigmabusiness strategydata analysis
About Bajaj Finance
Bajaj Finance
NBFC
64.1k+
employees
1987
39 years old
Pune, Maharashtra
India
About
Bajaj Auto Finance offers Two Wheeler loans, Three Wheeler loans & Quote Loan at low-interest rates.
Industries
NBFCFinancial Services
Employees rate it well for
Work Life Balance807Salary796Work Culture632Work Environment356Career Growth348
Find them on