Lead Generation Specialist

Company Description Cerebral Works (Intely Cerebral Works) is a product and staffing partner that collaborates closely with clients to define, design, and deliver the solutions they truly need, rather than simply executing a brief. For over 10 years, the company has focused on honest conversations, challenging assumptions, and supporting clients from first idea through final launch. Cerebral Works specializes in app and product development, AI-powered application development, and tailored staffing solutions for tech teams. Headquartered in India and established in Singapore, the company serves clients globally and has delivered over 15 products while building more than 10 long-term client relationships.

Lead Generation Executive

We are looking for a motivated Lead Generation Executive to support the growth of our products and solutions business.

The role focuses on identifying potential clients, generating qualified leads, initiating outreach, and creating opportunities for the sales/business development team.

Key Responsibilities

• Identify and research potential clients across target industries and markets, with a focus on North America
• Build and maintain prospect lists using LinkedIn, company websites, directories, and other sources
• Reach out to prospects through LinkedIn, email, calls, and other professional channels
• Qualify leads and understand their requirements, budget, timeline, and decision-making process
• Schedule meetings or demos for the business development/sales team
• Maintain accurate records of leads, activities, and follow-ups in the CRM
• Follow up consistently with prospects to move them through the sales pipeline
• Support outreach campaigns and business development initiatives
• Share market feedback and insights with the internal team

Requirements

• Minimum 1 year of relevant experience in lead generation, inside sales, business development, or B2B outreach
• Good exposure to the North America market, including understanding of business communication style, time zones, and prospecting practices
• Strong written and spoken English communication
• Experience using LinkedIn Sales Navigator, email outreach tools, Excel/Google Sheets, and CRM systems
• Ability to research companies, identify decision-makers, and initiate professional outreach
• Self-motivated, consistent, and comfortable with follow-ups
• Interest in technology products, solutions, or B2B sales is a plus

What We Offer

• Opportunity to work on international lead-generation and business development initiatives
• Exposure to products, solutions, and North America-focused sales opportunities
• Supportive and growth-focused work environment
• Performance-based growth opportunities