Lead Generation Specialist

Job Summary

We are looking for a proactive and result-oriented Lead Generation Specialist – Software Sales to identify, qualify, and generate new business opportunities for our software and IT solutions.

The ideal candidate should be confident in communicating with potential clients, have strong research and prospecting skills, and be comfortable with cold calling, email outreach, LinkedIn prospecting, and other lead-generation channels.

Key Responsibilities

• Identify and generate qualified B2B leads for software and IT solutions.
• Research target companies, industries, and decision-makers.
• Generate leads through cold calling, LinkedIn, email campaigns, online research, databases, and other channels.
• Contact prospective customers and introduce the company's software solutions.
• Understand initial customer requirements and qualify prospects based on business needs.
• Schedule meetings and product demonstrations for the sales team.
• Maintain and regularly update the lead database and sales pipeline.
• Follow up with prospects through calls, emails and other communication channels.
• Coordinate with the Business Development and Sales teams to convert qualified leads into opportunities.
• Maintain accurate records of calls, leads, follow-ups and outcomes.
• Achieve daily, weekly and monthly lead-generation targets.
• Prepare regular reports on lead-generation activities and conversion status.
• Identify new markets, industries and potential customer segments.

Requirements

• 1–2 years of experience in Lead Generation, B2B Sales, Inside Sales, Software Sales or IT Sales.
• Good understanding of lead-generation and prospecting techniques.
• Excellent verbal and written communication skills.
• Strong cold-calling and email communication skills.
• Good knowledge of LinkedIn, online research and lead-generation tools.
• Ability to identify decision-makers and qualify business prospects.
• Strong follow-up and relationship-building skills.
• Target-oriented and self-motivated.
• Good working knowledge of MS Office and Excel.
• Experience with CRM tools is an added advantage.
• Willingness to learn software products and understand customer requirements.

Key Skills

• Lead Generation | B2B Sales | Software Sales | IT Sales | Cold Calling | LinkedIn Prospecting | Email Outreach | Inside Sales | Client Research | Lead Qualification | CRM | Follow-up | Business Development