Lead Generation Specialist

Designation: Lead Generation Specialist / Lead
Function: Sales & Marketing
Job Family: Inside Sales & Demand Generation
Business Unit: Small Molecules CDMO
Location: Nacharam, Hyderabad
Role Type: Individual Contributor / Technical Lead

Position Overview

The Lead Generation Specialist / Lead will focus on executing targeted outreach, prospect research, and account-based demand generation strategies for the Small Molecules CDMO business unit. Operating within the Inside Sales function, this role acts as the growth engine for the commercial team by identifying, engaging, and qualifying high-potential leads across global pharma, biotech, and life sciences sectors.

Key Responsibilities

Prospecting & Account Intelligence

• Conduct market research and competitive intelligence to map target accounts across North America, Europe, and APAC.
  
• Utilize intelligence tools like LinkedIn Sales Navigator, GlobalData, ZoomInfo, and Cortellis to identify key decision-makers (e.g., Procurement, Outsourcing, R&D Heads, C-suite).
  
• Maintain high data accuracy in contact lists and maintain buyer persona segmentation.
  

Campaign Execution & Lead Generation

• Design, execute, and optimize multi-channel outreach campaigns (personalized email sequences, LinkedIn messaging, cold outreach).
  
• Qualify inbound and outbound leads based on fit, budget, decision-making authority, and CDMO service needs.
  
• Present Aragens value proposition in small molecule API/Intermediate manufacturing, discovery, and development services.
  
• Coordinate smooth hand-offs and schedule qualified meetings/discovery calls between decision-makers and Business Development Managers (BDMs).
  

Pipeline Management & CRM Operations

• Capture and manage all lead activities, engagement history, and pipeline progress in Salesforce CRM.
  
• Partner with Marketing to leverage content collaterals, webinars, whitepapers, and case studies in nurture workflows.
  
• Monitor key metrics such as response rates, email deliverability, meeting book rate, and pipeline conversion.
  

Key Skills & Qualifications

• Education: B.Sc / B.Pharm / M.Pharm / M.Sc in Life Sciences, Chemistry, or Biotechnology. An MBA in Marketing/Sales is preferred.
  
• Experience: 3-6 years of proven B2B lead generation or inside sales experience, preferably within CDMO, CRO, Pharma, or Life Sciences industries.
  
• Tools Proficiency: Advanced hands-on experience with Salesforce CRM, LinkedIn Sales Navigator, ZoomInfo, GlobalData, and email automation tools (e.g., Outreach, Salesloft, Apollo).
  
• Communication: Exceptional written and verbal English communication skills with strong business storytelling capabilities.
  

Key Competencies

• Results Orientation: Driven by metrics, target achievement, and pipeline expansion.
  
• Domain Acumen: Basic understanding of small molecule development, API manufacturing, and drug discovery lifecycle.
  
• Analytical Mindset: Ability to leverage data analytics to refine email templates, target audiences, and outreach timing.