Lead Generation Specialist

Roles and Responsibilities :

• Develop and execute B2B lead generation strategies to drive business growth through cold calling, LinkedIn marketing, mass mailing, and other digital channels.
• Qualify leads by analyzing customer needs and identifying potential opportunities for upselling or cross-selling.
• Coordinate with internal teams to ensure seamless handovers of qualified leads and effective follow-up on sales prospects.
• Analyze campaign performance metrics to optimize lead generation efforts and improve conversion rates.

Job Requirements :

• 0-3 years of experience in B2B lead generation or a related field (e.g., b2b sales).
• Strong understanding of the internet industry trends and best practices in online lead generation.
• Excellent coordination skills with ability to work closely with multiple stakeholders across different departments.