Lead Generation Specialist

Roles and Responsibilities :

• Develop and execute email marketing campaigns to generate leads for IT services and consulting clients.
• Utilize HubSpot, ZoomInfo, and other tools to create targeted email campaigns that drive engagement and conversions.
• Collaborate with cross-functional teams to develop strategic lead generation plans aligned with business objectives.
• Analyze campaign performance metrics to optimize future campaigns for improved results.

Job Requirements :

• 4-6 years of experience in email marketing or a related field (IT Services & Consulting).
• Proficiency in using HubSpot, ZoomInfo, or similar platforms for lead generation.
• Strong understanding of email campaign best practices, including segmentation, personalization, and A/B testing.