Lead Generation Specialist

Roles and Responsibilities :

• Develop and execute lead generation strategies to drive business growth through inside sales channels.
• Identify new business opportunities by cold calling, emailing, and networking with potential clients.
• Build strong relationships with existing customers to upsell/cross-sell products/services and increase revenue.
• Analyze market trends, competitor activity, and customer needs to inform sales strategy.

Job Requirements :

• 1-2 years of experience in BPO/Call Centre environment or similar industry.
• Strong understanding of inside sales principles, including cold calling techniques and negotiation skills.
• Excellent communication, interpersonal, and problem-solving skills for effective client engagement.