Lead Generation specialist

Role Overview

• Job Title: Lead Generation Specialist
• Department: Sales / Marketing / Business Development
• Reports to: Sales Manager or Marketing Director
• Position Goal: Build a steady pipeline of qualified prospects [1, 2, 3, 4]

Key Responsibilities

• Prospect Research: Find new client leads using databases, LinkedIn, and market tools.
• Outreach Execution: Contact leads via cold calls, emails, and social media messaging.
• Lead Qualification: Assess prospect needs and budget to see if they fit the ideal customer profile.
• CRM Management: Log all client details, notes, and progress accurately in database software.
• Team Collaboration: Pass qualified leads to the sales team and share market feedback with marketing.
• Performance Tracking: Monitor conversion rates and daily activity metrics to improve results. [1, 2, 3, 5]