Lead Generation Specialist | US IT Sales | Night shift (WFO)

Job Title: Lead Generation Executive

Experience: 4+ Years

We are seeking a highly motivated and results-driven Lead Generation Specialist with 4+ years of experience in IT Sales for the US Market. The ideal candidate will be responsible for identifying, qualifying, and generating new business opportunities through various outbound and inbound channels. The candidate should possess excellent communication skills, strong expertise in prospecting, and the ability to collaborate closely with sales and marketing teams to build a robust sales pipeline.

Key Responsibilities

• Research, identify, and generate qualified leads in the US market for IT services and software solutions.
• Utilize multiple channels such as LinkedIn Sales Navigator, Apollo, ZoomInfo, email campaigns, cold calling, and social selling to build prospect lists.
• Conduct market research to identify prospective clients, decision-makers, and key stakeholders.
• Qualify leads based on business needs, budget, authority, timeline, and project requirements.
• Schedule meetings and appointments for Business Development Managers and Sales Representatives.
• Create and execute targeted outreach campaigns to engage prospects.
• Maintain and update CRM systems with accurate prospect and customer information.
• Collaborate with marketing teams to optimize lead-generation strategies and campaigns.
• Achieve monthly and quarterly lead generation targets and KPIs.
• Track, analyze, and report lead generation activities and performance metrics.
• Build and nurture relationships with prospects through consistent follow-ups.

Required Skills & Qualifications

Mandatory Skills

• 4+ years of experience in Lead Generation, Demand Generation, or Business Development for the US market.
• Hands-on experience selling IT Services, Custom Software Development, Cloud Solutions, AI/ML, Data Analytics, Digital Transformation, or Staffing Services.
• Strong expertise in:
• LinkedIn Sales Navigator
• Apollo.io
• ZoomInfo
• HubSpot CRM
• Salesforce
• Outreach.io
• Email Automation Tools
• Understanding of B2B sales processes and lead qualification methodologies.
• Excellent written and verbal communication skills in English.
• Experience in cold calling, email marketing, and social selling.
• Strong research, analytical, and negotiation skills.