Lead Generation Specialist -B2B

Key objective:
Identify potential corporate clients, generate leads through digital channels, conduct outbound outreach, and convert prospects into qualified meetings for the business development team.

Key Responsibilities

• Identify and research potential B2B clients across IT, Technology, Engineering, BPO and other sectors.
• Build prospect lists using LinkedIn, Google, company databases and other digital channels.
• Reach out to decision-makers through calls, LinkedIn, email and WhatsApp.
• Introduce Hucon's recruitment, staffing and technology hiring capabilities.
• Qualify prospects based on their current/upcoming hiring requirements.
• Set up qualified meetings between prospects and the senior sales/business development team.
• Run email campaigns and LinkedIn outreach campaigns.
• Support digital marketing activities, including content, campaigns and lead generation.
• Maintain accurate prospect and activity records in CRM/Excel.
• Follow up consistently with prospects until a meeting or opportunity is generated.
• Track KPIs such as calls, connects, emails, LinkedIn outreach, leads generated and meetings booked.