Lead Generation Specialist (B2B)

Key Responsibilities

• Identify and research target companies and key decision-makers (HR Heads, LD Managers, Training Managers, and Directors).
• Generate qualified leads through outbound activities such as cold calling, email campaigns, LinkedIn outreach, and professional networking.
• Build and maintain a healthy pipeline of prospective corporate clients.
• Qualify leads based on company needs, budget, and decision-making process.
• Schedule meetings and demos for the Sales/Account Executive team.
• Maintain detailed and accurate records of all interactions and follow-ups in the CRM.
• Collaborate with the marketing team to align campaigns with lead generation objectives.
• Attend industry events, webinars, and conferences to network and generate new business opportunities.
• Consistently achieve and exceed weekly/monthly KPIs for lead volume, conversion rate, and meeting targets.

Qualifications & Skills

• Bachelor's degree in Business, Marketing, or a related field (preferred).
• Minimum 2 years of experience in B2B lead generation, preferably in Corporate Training, Education, or HR Services.
• Excellent verbal and written communication skills.
• Hands-on experience using lead generation tools such as LinkedIn Sales Navigator, Apollo, ZoomInfo, etc.
• Highly self-motivated with a proactive approach to prospecting and client engagement.
• Strong understanding of corporate learning development (LD) trends and training industry insights (preferred).

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.