Lead Generation Specialist - B2B Technology

We are looking for a results-driven Lead Generation Specialist with experience in B2B prospecting, preferably for technology companies. Your primary responsibility will be to identify relevant companies and decision-makers, engage them through LinkedIn and email, and schedule qualified sales meetings. This is an outcome-focused role. Success will be measured primarily by the number and quality of relevant meetings schedulednot simply by the volume of messages sent.

Responsibilities:

• Research and identify companies that match our ideal customer profile.
• Find the right decision-makers and influencers based on industry, company size, geography, department, seniority, and job title.
• Build accurate prospect lists using Apollo, LinkedIn, LinkedIn Sales Navigator, and other prospecting tools.
• Conduct outreach through LinkedIn messages, connection requests, email, and structured follow-up sequences.
• Personalise messages based on the prospect's role, company, industry, and likely business needs.
• Qualify prospects before scheduling meetings for the sales or leadership team.
• Maintain consistent follow-ups with interested and relevant prospects.
• Keep prospect information, communication history, and meeting status updated in the CRM or tracking system.
• Monitor campaign performance and continually improve targeting, messaging, and response rates.
• Coordinate with the sales and marketing teams to refine target segments and outreach strategies.

Requirements:

• 2-4 years of experience in B2B lead generation, sales development, outbound prospecting, or a similar role.
• Experience generating leads for technology, SaaS, IT services, software development, or other B2B companies is strongly preferred.
• Strong hands-on experience with Apollo and LinkedIn.
• Familiarity with LinkedIn Sales Navigator and other prospecting, enrichment, email outreach, and verification tools.
• Good understanding of organisational structures, job titles, seniority levels, departments, and buying roles.
• Ability to distinguish between a relevant decision-maker, an influencer, and an unsuitable contact.
• Experience building targeted prospect lists and running outbound outreach campaigns.
• Strong written communication skills, with the ability to create concise and personalised messages.
• Persistent and disciplined approach to follow-ups without relying on generic spam.
• Comfortable working with targets and being accountable for measurable results.
• Good attention to detail and ability to maintain clean, accurate prospect data.