Lead Generation & Pre-Sales Associate

Overview:
We are looking for a proactive and research-oriented Lead Generation & Pre-Sales Associate with 23 years of experience in B2B prospecting, account research, lead generation, and business development within the technology industry.
The role involves identifying high-potential business prospects across multiple technology domains, researching their business needs and growth opportunities, identifying relevant stakeholders, and initiating meaningful business conversations through targeted outreach.

Responsibilities:

• Collaborate with the sales team to understand business priorities, target markets, service offerings and ideal customer profiles (ICPs).
• Identify, research and generate new business opportunities through market mapping, account research and prospecting
• Develop an understanding of target companies, their business landscape, technology focus areas, and potential alignment with SpringCT's service offerings.
• Execute lead generation activities including cold calling, email campaigns and LinkedIn outreach
• Support lead qualification and initial prospect engagement in coordination with the Sales team.
• Explore business opportunities across diverse technology domains, including Software Development and Product Engineering, Unified Communications & Collaboration (UC&C), IoT, Digital Healthcare, Data & Analytics, AI/GenAI, and Technology Modernization.
• Coordinate with the Sales team to facilitate prospect meetings and support the progression of leads through the sales pipeline.
• Maintain prospect databases, lead records, and pipeline information in the CRM leverage relevant digital tools and AI-enabled platforms to support business development activities.

Requirements:

• MBA in Sales and Marketing preferred. Bachelor's degree in Computer Science, IT, Business, or a related discipline is an added advantage.
• 2-3 years of experience in Lead Generation, Inside Sales, Pre-Sales or a related role within IT Services, Software Development or Technology Consulting.
• Strong research and prospect identification skills, with experience using LinkedIn and other prospecting platforms.
• Excellent written & verbal communication and follow-up skills with the ability to engage business and technology stakeholders
• Familiarity with CRM tools and AI-powered research and productivity tools is an advantage.

Why Join Us
Thrive in an open, idea-friendly environment with the freedom to innovate and explore endless possibilities. Gain exposure to diverse technology domains while working alongside supportive, high-performing teams.