Lead Generation & Marketing Intern

Location: Mumbai
Duration: Full-Time Internship (6 Months)

Future Opportunities: Full-time job offer based on performance after 6 months

About the Role

We are looking for a highly motivated and proactive Demand Generation Intern to join our team. This role focuses on lead generation through research, mass email campaigns, and cold calling, with a secondary focus on social media marketing. The intern will play a key role in building a strong pipeline of potential clients and supporting our marketing efforts.

Key Responsibilities

• Lead Generation & Research:
• Conduct detailed research to identify target markets, industries, and potential leads.
• Build and maintain an updated database of prospects with accurate contact details.

• Cold Calling & Outreach:
• Make outbound calls to potential clients to introduce our services/products and qualify leads.
• Follow up on leads generated through email campaigns and calls to schedule meetings or demos.

• Mass Email Campaigns:
• Execute email marketing campaigns using tools like Mailchimp or HubSpot.
• Personalize outreach messages to improve engagement and response rates.

• Social Media Marketing (Secondary Focus):
• Assist in creating and scheduling content for professional platforms like LinkedIn.
• Monitor engagement metrics and provide insights for optimizing social media campaigns.

• Performance Tracking:
• Track the effectiveness of outreach efforts (e.g., response rates, conversions).
• Provide regular reports on campaign performance and suggest improvements.

Qualifications

• Bachelors degree in Marketing, Business, Communications, or a related field.
• Strong verbal communication skills for cold calling and client interaction.
• Proficiency in Microsoft Office (Excel for data management) and familiarity with email marketing tools (e.g., Mailchimp, HubSpot).
• Basic understanding of social media platforms like LinkedIn.

Preferred

• Confidence in making cold calls and engaging with prospects professionally.
• Analytical mindset to track and improve campaign performance.
• Basic knowledge of social media analytics tools is a plus.

What We Offer

• Hands-on experience in demand generation strategies, including research, mass emails, cold calling, and social media marketing.
• Mentorship from experienced professionals to enhance your skills in lead generation and client outreach.
• Opportunities to contribute directly to business growth through impactful projects.
• Potential for a full-time job offer based on performance after the internship period.