Lead Generation Executive

Company: IBRANDtech Solutions Pvt. Ltd.

Department: Sales & Business Development

Position: Lead Generation Executive

Job Type: Full-Time

Location: Pune (On-site)

Experience: 2 to 4 Years (B2B Lead Generation)

About IBRANDtech:

IBRANDtech Solutions Pvt. Ltd. is an Online Reputation Management (ORM) company helping businesses protect, manage, and improve their digital reputation.

We specialize in online review management, negative content removal, reputation monitoring,employer branding, and brand perception management across platforms including Google Business

Profile, Glassdoor, AmbitionBox, Trustpilot, Reddit, Quora, and other digital platforms.

We are looking for a proactive and target-driven Lead Generation Executive who can identify business opportunities, connect with key decision-makers, and generate qualified leads for our sales team.

https://ibrandtech.com/

Key Responsibilities:

1. B2B Lead Research & Prospect Identification

• Research and identify companies facing online reputation challenges, including poor ratings,negative reviews, complaints, and unfavorable online content.
• Identify potential clients across India and international markets.
• Analyze company profiles on Glassdoor, AmbitionBox, Trustpilot, Google Business Profile, Reddit,Quora, and other relevant platforms.
• Build targeted prospect lists based on company size, industry, location, and online reputation concerns.
• Identify companies that could benefit from ORM, negative content removal, and reputation
• improvement services.

2. Decision-Maker Identification & Database Building

• Identify relevant decision-makers, including CEOs, Founders, CMOs, CHROs, HR Heads, Marketing Heads, and Corporate Communications Heads.
• Use Apollo.io, LinkedIn Sales Navigator, company websites, and other research tools to find potential prospects.
• Collect and verify business email addresses, contact details, LinkedIn profiles, and company information.
• Maintain an accurate and updated database of qualified prospects.

3. Email Outreach & Lead Generation Campaigns

• Create, execute, and manage targeted B2B email outreach campaigns using Apollo.io or similar platforms.
• Personalize outreach based on the prospect's company, industry, and identified reputation concerns.
• Manage email sequences, follow-ups, and prospect engagement.
• Track email deliverability, open rates, reply rates, positive responses, and conversions.
• Continuously optimize subject lines, messaging, prospect targeting, and campaigns to improve results.

4. LinkedIn Prospecting & Outreach

• Identify and connect with relevant business decision-makers through LinkedIn.
• Execute personalized LinkedIn outreach and follow-up campaigns.
• Generate business conversations and identify potential requirements for ORM services.
• Convert interested prospects into qualified sales opportunities.

5. Lead Qualification & Meeting Generation

• Engage with interested prospects through email, LinkedIn, and calls where required.
• Understand their online reputation challenges, requirements, urgency, and business needs.
• Qualify leads before passing them to the sales team.
• Schedule meetings with interested decision-makers for the sales team.
• Coordinate with the sales team to ensure timely follow-ups and lead conversion.

6. Reporting & Performance Tracking

• Maintain daily records of researched companies, verified contacts, outreach activities, responses,and meetings generated.
• Track campaign performance and suggest improvements.
• Maintain proper lead status and follow-up records in Apollo.io, CRM, or Excel.
• Submit daily and weekly lead generation reports.
• Take ownership of assigned targets and continuously improve lead quality.

Required Skills & Qualifications

• 24 years of experience in B2B lead generation, prospecting, or outbound sales.

• Hands-on experience with Apollo.io, LinkedIn Sales Navigator, and email outreach tools.

• Strong knowledge of company research, decision-maker identification, and contact verification.

• Experience managing cold email campaigns and automated follow-up sequences.

• Understanding of email deliverability, bounce rates, and campaign optimization.

• Good written English communication and email personalization skills.

• Ability to conduct independent research and identify business opportunities.

• Strong working knowledge of Excel, Google Sheets, and CRM tools.

• Self-motivated, analytical, target-oriented, and capable of working independently.

Preferred Qualifications:

Experience generating leads for digital marketing, ORM, SEO, SaaS, or B2B service companies.

Experience using AI-based research tools for prospect identification and market research.

Familiarity with online review platforms and brand reputation challenges.

Experience targeting CXOs and senior decision-makers in Indian and international companies.

Key Performance Indicators (KPIs)

The candidate will be evaluated based on:

• Number of relevant companies researched and qualified.

• Number of verified decision-maker contacts generated.

• Quality and accuracy of the prospect database.

• Number of targeted outreach campaigns executed.

• Positive replies and qualified leads generated.

• Number of qualified sales meetings booked.

• Meeting attendance and sales-accepted lead quality.

• Consistency in achieving monthly lead generation targets.

What We Expect:

We are not looking for someone who only collects company names or email addresses.

We need someone who can independently identify business opportunities, research companies with genuine reputation management requirements, reach the right decision-makers, generate meaningful responses, and consistently book qualified meetings for our sales team.

The primary objective of this position is to build a consistent pipeline of qualified B2B opportunities and contribute directly to IBRANDtech's business growth.