Lead Generation Executive

Role & responsibilities

Research and identify potential clients through online sources, databases, and market research
Generate new leads via cold calling, email campaigns, LinkedIn outreach, and other channels
Qualify leads based on business requirements and set criteria
Maintain and update lead databases/CRM with accurate information
Coordinate with the sales team and hand over qualified leads
Follow up with prospects to maintain engagement and convert interest into opportunities
Support marketing campaigns and outreach activities when required
Ensure timely reporting of lead status and campaign performance
Skills Required:
Good communication and interpersonal skills
Strong research and analytical ability
Basic understanding of sales and marketing process
Persistence and target-oriented mindset