Lead Generation Executive

Company Description Apex Actsoft Technologies Pvt. Ltd. is a certified 5-Star Tally Partner delivering Tally solutions to businesses of all sizes and sectors. With over 22 years of experience, the company specializes in customized implementations that help organizations streamline operations and improve efficiency. The team focuses on enhancing the user experience of Tally software and creating business-specific solutions for diverse domains. Apex Actsoft supports clients in automating repetitive tasks, integrating Tally with other systems, and making business information integration more seamless.
Role Description The Lead Generation Executive role is a full-time, on-site position based in Thane. The Lead Generation Executive will be responsible for identifying and qualifying new business leads through various channels, including calls, emails, online research, and networking. Daily tasks include conducting market research to understand target industries, maintaining and updating lead databases, and nurturing prospects through regular follow-ups. The role involves coordinating with the sales team to schedule meetings or demonstrations, sharing relevant product information, and supporting the conversion of qualified leads into opportunities. The Lead Generation Executive will also track lead generation metrics and provide reports to help refine outreach strategies and improve overall performance.
Qualifications

• Candidates should possess strong lead generation skills, including experience identifying and developing new leads.
• Candidates should possess market research skills to analyze industries, competitors, and potential client segments.
• Candidates should possess effective communication skills for engaging prospects via phone, email, and in-person interactions.
• Candidates should possess sales-oriented skills, with the ability to understand client needs and support the sales process.
• Strong interpersonal skills and a customer-focused mindset.
• Ability to work with CRM or lead management tools and maintain accurate records.
• Self-motivated, target-driven, and able to manage time efficiently.
• Previous experience in B2B software or technology sales support is an advantage.
• Bachelor's degree in business, marketing, or a related field is preferred.