Lead Generation Executive

Position: Lead Generation Executive / Lead Research Specialist

Experience: 2 to 3 Years Location: Technopark, Trivandrum

Industry: Software Services & Product Development

Department: Business Development / Sales

About the Company We are a software services and product-based company specializing in delivering innovative digital transformation solutions across multiple industries. We are looking for a proactive and result-oriented Lead Generation Executive to support our Business Development team by identifying, qualifying, and generating high-quality sales opportunities.

Key Responsibilities :

 Generate qualified leads through various online and offline channels.

 Identify potential customers and decision-makers within target organizations.

 Conduct market research to build and maintain prospect databases.

 Utilize LinkedIn Sales Navigator, Apollo, ZoomInfo, Lusha, Hunter.io, and other lead generation platforms to identify prospects.  Execute email marketing campaigns and nurture leads through structured follow-ups.

 Manage social media outreach campaigns through LinkedIn and other professional networks.

 Perform cold calling and initial prospect engagement activities.

 Qualify leads based on business requirements, budget, authority, need, and timeline.  Filter and segregate hot, warm, and cold leads before passing them to the sales team.

 Maintain and update prospect information in CRM systems.

 Coordinate closely with Business Development Managers and Sales Executives to ensure a healthy sales pipeline.

 Track lead generation KPIs and provide periodic performance reports.

 Participate in digital marketing initiatives and campaign-driven lead generation activities. Required Skills & Qualifications

 2 to 3 years of experience in Lead Generation, Inside Sales, Business Development, or Demand Generation.

 Experience working in Software Services, IT Services, SaaS, ERP, Cloud, or Technology companies.

 Hands-on experience with: o LinkedIn Sales Navigator o Apollo.io o ZoomInfo o Lusha o Hunter.io o Seamless.ai o SalesQL o CRM platforms (HubSpot, Zoho CRM, Salesforce, etc.)

 Knowledge of B2B lead generation strategies.  Experience in email campaigning and email automation tools.

 Understanding of social media marketing and social selling techniques.

 Excellent communication and interpersonal skills.

 Ability to conduct professional cold calls and prospect qualification discussions.

 Strong research and analytical abilities. Preferred Skills

 Experience generating leads from international markets such as Middle East, Europe, US, or APAC.

 Knowledge of software products, SaaS solutions, ERP systems, AI solutions, or digital transformation services.

 Familiarity with marketing automation tools and campaign management.

 Experience working with business development teams in a technology organization.